Cleveland Browns Partner with Avocados from Peru and Meijer

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The Cleveland Browns, Avocados from Peru and Meijer are teaming up this football season to bring fans the “Ultimate Sweepstakes of the Football Season”. Through Oct. 16, 2023, Browns fans can enter the sweepstakes to win a custom 2023 AVO Browns Ford F-150 Lightning XLT Truck, a VIP tour of the Browns CrossCountry Mortgage Campus or a $1,000 Meijer gift card.

 Fans can enter by visiting ClevelandBrowns.com/avocados and following @avosfromperu on Instagram.

Three fans will then be selected as semi-finalists to participate in an on-field halftime competition during the Cleveland Browns – Arizona Cardinals game on Nov. 5at Cleveland Browns Stadium.

 Additionally, all fans are encouraged to participate in the “Guac and Roll Vote” to choose the Official Guacamole of the Cleveland Browns. The winning recipe will be chosen on Aug. 27 and will be available in select locations throughout Cleveland Browns Stadium this season. Select fans will receive free guacamole with any purchase of nachos at select locations at Cleveland Browns Stadium when the team faces the Tennessee Titans on Sept. 24 and Baltimore Ravens on Oct. 1.

 “The Cleveland Browns are proud to team up with Avocados from Peru and Meijer this season to help to get fans excited about eating healthy and thinking green,” said Cleveland Browns Senior Vice President of Marketing and Media Brent Rossi. “The sweepstakes and activations will provide a unique experience for fans throughout the season, and we’re excited for the culmination of the sweepstakes in November when we’ll be able to host a competition for the custom AVO Browns truck on gameday.”

 “It is an honor for Avocados from Peru to be the Official Avocado of the Cleveland Browns,” said Xavier Equihua, President & CEO of the Washington, DC based Peruvian Avocado Commission. “We are also excited to be part of the most unique sweepstakes of the football season while promoting the importance of eating healthy and living green.”

 The Cleveland Browns and Avocados from Peru brand ambassadors will be on-site promoting the sweepstakes with the custom Browns Avo Truck at the below events. Fans are encouraged to visit the activations to participate in an “Avocado Toss”, learn more about the sweepstakes and win various Avocado themed prizes.

Peru’s avocado window has been extending

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The first small volume of Peruvian avocados arrived in the US in May. Starting this month and continuing through October or even November, promotable volume will be available. “In recent years, the Peruvian season has been extending and is now stretching into early November,” says Xavier Equihua, President and CEO of the Washington, D.C. based Peruvian Avocado Commission. “This is very good news as it offers retailers other avocado sources in the fall,” Equihua commented.

Last year was a record season for Peruvian avocados. More than one billion pounds of avocados were exported to more than 40 international markets, making Peru the second largest exporter in the world. Europe is Peru’s main destination, followed by the US, Asia, and Chile. “In 2022, the US received 277 million pounds of avocados from Peru, which was partly driven by Mexico having an off-season. However, this year will be different,” Equihua said. Peru is expected to export 220 – 240 million pounds to the US with Europe, Asia, and Chile again taking the rest.

Flat category
While these are promising numbers, Equihua expresses his concern about the category being static. “The U.S. avocado category has had little to no growth during the past five years as consumption has oscillated between 2.7 or 2.8 billion pounds of avocados,” he said. “After a lot of effort and spending more than $100 million per year on promotions, we are hoping that consumption will finally hit 3 billion pounds this year. There is still lots of room for growth, so we all need to work collectively to achieve such. Our goal should be to increase consumption in the next six to seven years to 4 billion pounds.”

While there is room for US consumption to grow, the country already has the largest per capita avocado consumption of any industrialized country in the world. “Overall, consumption in the US is big in part because of the more than 65 million Latinos living in the U.S. and thousands of Mexican restaurants and eateries such as Chipotle serving fresh avocados and guacamole on almost everything,” Equihua said. The West Coast and the East Coast are large consumption areas but there is room for more growth in these areas and of course in the lower consumption states located in the Midwest and Southeast. “In Europe on the other hand, the Latino (non-Spanish and Italian) population is virtually non-existent. There are also few Mexican restaurants and avocados don’t really show up on the menus of restaurants and eateries.”

Marketing tactics
To increase avocado awareness and complement the season, the Peruvian Avocado Commission will be offering a robust menu of in-and-out of store marketing tactics. “Some of the signature tactics returning this year include a robust e-coupon and IRC program, and the AVO Tesla sweepstakes giveaway with Lidl,” Equihua said. The AVO Tesla sweepstakes will kick off July 1 and run until September 5 and will be promoted using many in-store marketing tactics, including a custom mesh bag band. The sweepstakes will be open to residents of the 10 states where Lidl operates stores, from New York down to South Carolina. In addition, a new signature partnership with the Atlanta Braves will also start on July 1 through September 15. “We picked the Atlanta Braves as Kroger is the official supermarket of this important MLB team. The Atlanta Braves also have the MLB’s largest DMA as it covers five Southeastern states where few avocado promotions are implemented. The Southeast is also the region with the lowest avocado consumption in the country. The objective of promotions like these is to inject excitement and create awareness for avocados from Peru and indeed the avocado category as a whole.”

For more information:
Peruvian Avocado Commission
[email protected]
www.avocadosfromperu.com

 

Publication date: 
Author: Marieke Hemmes

Avocados from Peru is this summer’s MVP

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By
John Groh
June 16, 2023

At the conclusion of each season, professional sports leagues select a most valuable player, recognizing an individual whose talent and dedication rose above all others.

So it is only fitting that Avocados from Peru is a prime candidate for this summer’s “MVP,” or “Most Valuable Palta” (“avocado” in the vernacular of Peru and other South American nations).

After all, each summer Peru fills a vital role in providing a supply of the world’s most beloved superfood while other origins are between peak production periods.

Unlike most other commodity boards, the Peruvian Avocado Commission’s (PAC) promotions are designed to not only benefit their own product but also to support the avocado category.

MLB partnership
Even more fitting for the MVP conversation is that PAC’s promotions this summer involve the Atlanta Braves of Major League Baseball.

Xavier Equihua, president and CEO of the PAC, said that no other organization involved with produce is doing anything similar on a national scale.

“We’re using the team as a platform for promoting avocados inside and outside of our retail partners’ stores,” he said, “but we go way beyond that with the connections that the team has with their own fan base. Instead of using MLB players, we use the actual team as our partners and influencers.”

With the Atlanta Braves promotion, Avocados from Peru is working with supermarket powerhouse Kroger.

Aside from classic retail promotions such as Avocados from Peru’s signature e-coupons, special events will be held at each of the retail locations with the team’s players and mascot dressed in the club’s regalia greeting shoppers while promoting avocados from Peru.

Equihua noted that the team was chosen because Kroger is already the official supermarket of the Atlanta Braves and because the market is among the lesser geographic consumption areas for avocados.

“The most important goal of this partnership, and all of our promotions, is to educate people about avocados and help our retail partners sell more fruit,” Equihua said. “We see great potential for growth in the Southeast where the team is located and where avocado consumption is lower than in the Northeast or the West Coast.”

MLB All Star Game & FIFA Woman’s World Cup
Equihua said that Avocados from Peru will be the local media sponsor of the MLB All Star Game and FIFA’s Women’s World Cup as well.

AVO Tesla
Aside from sports collaborations, Equihua said that the AVO Tesla Sweepstakes will return to Lidl this summer due to the success of last year’s campaign.

“The AVO Tesla Sweepstakes helped Lidl highlight avocados in a major way, which helped them sell more fruit last year,” he said.

The AVO Tesla Sweepstakes’ theme “Eat Healthy, Live Green,” gives consumers an opportunity to win a Tesla 3 bedecked with both Avocados from Peru’s and Lidl’s signage and colors.

The sweepstakes also aligns Avocados from Peru with Tesla, an environmentally friendly brand, to demonstrate AFP’s commitment to health and the environment.

“Avocados from Peru provide health benefits to the body, just as electric vehicles have lower carbon emissions and are therefore healthier for the environment,” Equihua noted. “We loved working with our friends at Lidl last summer and look forward to renewing the AVO Tesla Sweepstakes this year.”

Another program that pairs Avocados From Peru with a retailer will occur in July to celebrate National Avocado Day. AFP will partner with Grocery Outlet to hold its traditional Guacamole Challenge at the San Diego Food Bank, where members of the media will compete to make the perfect guacamole and win the coveted Silver Avocado award.

“It’s a perfect program because guacamole is everyone’s favorite, and we’ll be supporting Grocery Outlet’s Independence from Hunger campaign,” said Equihua. “So, by donating avocados for the challenge and the San Diego Food Bank we’ll be lifting the category while also helping those in need.”

Under the Independence from Hunger program, which is in its 13th year, people that donate $5 or more receive a $5 coupon to use in a future shopping trip. The donation benefits local food banks. Last year, more than $2.5 million was raised to combat food insecurity.

Equihua said that AFP’s summer 2023 initiatives are part of an overall strategy to promote Peru as well as the entire avocado category, as U.S. consumption is expected to reach 3 billion pounds of fruit this year.

This is a tremendous milestone, especially since the avocado category has been static in recent years. Equihua estimated that the 4 billion-pound mark can be reached within the next seven years.

To achieve such a lofty goal, all the players must work collectively for the good of the avocado category, which he said continues to stand out as a shining example of collaboration in the produce industry.

“We’re spending over $100 million in promotions collectively and no other produce category comes close to that,” he said, noting the many innovative marketing tactics are being taken to help retailers sell more fruit. “These go above and beyond merely providing bins and point-of-sale materials.”

Kaypi Peru Celebration

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TO RECEIVE AN INVITATION PLEASE CONTACT: John Stranger, EHY [email protected]

Avocados from Peru: Superfood Star of the Embassy of Peru’s July 25 National Day Celebration at the National Museum of the American Indian

Our extravaganza will include one-of-a-kind specialty dishes including the Avocados from Peru Gelateria serving custom-made avocado gelatos.

Top food influencers will celebrate Peru’s National Day and sample avocado delicacies.

Washington, D.C., July 22, 2019 — Avocados from Peru (AFP) and the Embassy of Peru will celebrate Peruvian culture at “Kaypi Perú” (“This is Peru” in Quechua), a festival celebrating the country’s culture and national day. AFP will be providing perfectly ripe avocados that will be used to create unique dishes including bison sliders with avocado and avocado gelato.

Avocados from Peru

Giuseppe and Mario Lanzone, Avocados from Peru brand ambassadors, will showcase their favorite recipe for avocado causa, an iconic Peruvian dish with savory layers of potato and avocado prepared specially for the festival. Known as “The Peruvian Brothers,” the Lanzones were both born in La Punta, Peru and have been AFP ambassadors for five years. They share their heritage by creating delicious Peruvian fare from three food trucks in Washington D.C that have been voted best in the city on multiple occasions and voted best Peruvian food truck in the United States by the Peruvian American Chefs Association.

Avocados are woven into the thread of Peruvian history and cuisine and are becoming an essential staple of the American diet. Kaypi Perú will highlight the versatility of this delicious superfruit and the innovative dishes that can be created from it.

“Avocados have been a cornerstone of Peruvian culture for over 10,000 years, so it is natural for AFP to support an event like Kaypi Perú that promotes the traditions and heritage of a diverse and ancient culture” said Xavier Equihua, President & CEO of the Peruvian Avocado Commission. “This unique celebration provides an ideal opportunity to showcase the numerous applications and health benefits of Peruvian avocados to a broad audience.”

The National Museum of the American Indian will host Kaypi Perú, an event that is free and open to the public from July 26 through July 28. The museum’s dedication to native cultures and its many programs demonstrating their richness, depth and diversity will enrich and enhance the festival.

The Embassy of Peru is hosting this event in conjunction with its celebration of Peru’s National Day. The Embassy supports and coordinates cultural activities from Peruvian artists who come to Washington, D.C. for presentations and exhibitions in all artistic fields to inform American citizens on Peruvian culture.

The Kaypi Perú Event on July 25 will include:

  • Unique avocado-based dishes and desserts in artistic arrangements
  • An open market where guests can select their choice of avocados and place them in a custom complimentary canvas AFP bags

Kaypi Peru will include a handicraft market, music and dance performances, hands-on activities for children, a gastronomic experience and films highlighting Andean culture.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:

Xavier Equihua, President & CEO

Peruvian Avocado Commission

(302) 547-3625

[email protected]

John Stranger

EHY

[email protected]

(818) 802 2005

Avocados from Peru Teams With Iconic Brands for 2019 Summer Season – Including New York Jets, Michelin Guide, FIFA Women’s World Cup, and More

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Washington D.C., May 22, 2019 – Avocados from Peru (AFP) is teaming up this summer with some of the world’s most iconic brands in food and sports (two of America’s favorite pastimes), including the New York Jets, FIFA Women’s World Cup, and the Michelin Guide, to name a few.

AFP – NYJ Summer Partnership

“We are honored to be the New York Jets favorite superfood,” said Xavier Equihua, President and CEO of the Peruvian Avocado Commission. “Our fan bases align remarkably well, so the AFP – NYJ partnership is a win-win.” Fans will be able to enjoy complimentary AFP toppings at MetLife Stadium concessions, and even an avocado-themed cooking class at the Jets Cooking School, among other offerings. Topping off the delicious collaboration, AFP and the NYJ will vie for the “largest bowl of guacamole” world record at the NYJ home opener on Sept. 8.

Retail Bins Jets Mock Bin

FIFA Women’s World Cup

AFP also will sponsor FOX Network coverage of the 2019 Women’s World Cup from June 7 to July 7. Twenty-four teams from around the world have been invited to France to compete in the tournament, a month-long competition that occurs every four years. The U.S. team has participated in every World Cup since the tournament began in 1991, and has won the tournament three times. AFP is an official broadcast sponsor of the FIFA cup and is thrilled to be part of this world-class event.

MLB All-Star and NY Yankees-Red Sox London Games

Major League Baseball is heading to Europe for the first time ever, and AFP will be present when the New York Yankees play the Red Sox on June 29 and 30 for the first time in London. Likewise, AFP will be present when the MLB convenes in Cleveland, Ohio on July 9 for the 2019 edition of the All-Star Game.

World Avocado Cup Regatta

AFP also will serve as a founding member of the first ever World Avocado Cup Regatta taking place in San Diego CA, July 13 and 14. This unique event, created by the World Avocado Organization and the San Diego Yacht Club, will feature a series of races in which each participating avocado-producing country will be represented by a sailboat featuring their respective logos on the sails, spinnaker and crew gear.

Michelin Guide for California 2019

In another first, AFP will serve, along with the World Avocado Organization and California Avocados, as official sponsor of the inaugural edition of the Michelin Guide for California. Published annually, the Michelin Guide is the oldest restaurant reference guide in the world, awarding its coveted “Stars”, a highly sought after designation in fine dining, to top restaurants.

The Michelin Guide Star Revelation for California 2019 will be held June 3 in Huntington Beach, at which time the newest Michelin Star awardees will be announced. PAC is honored to be the first agricultural organization invited to be part of this momentous event.

Avocados from Peru bus wrap

Retail Support and Consumer Advertising

AFP will continue to support retailers with a variety of strategic co-marketing opportunities that can be tailored to their preferred programs. Advertising placements in top tier outlets including Women’s Health, Men’s Health, Vanity Fair, and Voguewill highlight the health and fitness benefits of Peruvian Avocados. AFP’s logo continues to gain recognition on bus wraps, and in-store merchandising (including bins and ripening bags), fostering further support and excitement around America’s favorite summer avocado

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September. For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

 

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

 

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

(805) 963-5841, ext. 218

Xavier Equihua, President & CEO of the Peruvian Avocado Commission Announces 2019 – 2021 Board of Directors, Officers & Marketing Committee

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Washington D.C., March 8, 2019 – Xavier Equihua, President and CEO of the Peruvian Avocado Commission, announced the 2019-2021 Board of Directors, Officers and Marketing Committee that will be key in driving growth and creating increased opportunity for the organization. With preparations for the upcoming season well underway, these individuals will help guide efforts that will continue Avocados from Peru’s (AFP’s) ongoing position as an innovator and experiential marketing leader in the industry.

“It is a pleasure to present our new Board of Directors, Officers and Marketing Committee who share the same passion for AFP as I do,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “Their collective experience will ensure continued commitment to excellence in the coming seasons.”

The PAC 2019-2021 Board of Directors, Officers and Marketing Committee are the following individuals:

2019-2021 Board of Directors

 

Producer Director

Mr. Jose Antonio Castro, AGROKASA

 

Exporter Directors

Mr. Daniel Bustamante, Agrícola Cerró Prieto

Mr. Enrique Camet, Camet Trading

Mr. Jose Antonio Gomez, Camposol, SA

Mr. Eugenio Oliveira, CPF

 

Importer Directors

Mr. Giovanni Cavaletto, Index Fresh

Mr. Patrick Cortes, Mission Produce

Mr. Bob Lucy, Del Rey

Mr. Luke Sears, LGS Specialty Sales

 

2019-2021 Officers 

Mr. Jose Antonio Castro, Chairman

Mr. Jose Antonio Gomez, Vice Chairman

Mr. Luke Sears, Secretary

Mr. Patrick Cortes, Treasurer

 

Marketing Committee Chairman

Mr. Bob Lucy, Chairman  

 

2019-2021 Marketing Committee

The Marketing Committee will be represented by the following companies:

Calavo

Camposol

Del Monte

Del Rey

Incavo

Index Fresh

LGS Specialty Sales

Mission Produce

 

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

 

Media Contact:

Xavier Equihua, President and CEO

Peruvian Avocado Commission

(302) 547-3625

[email protected]

 

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

805-963-5841 x 218

Avocados from Peru and World Avocado Organization Celebrate Most Successful 2018 Season with ‘Avoween’ Recipes

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Avocado ‘Avoween’ unique inspired recipes and images styled by Fooddeco exclusively for Avocados from Peru & the World Avocado Organization

Washington, D.C. & London, October 23, 2018 –In celebration of a record breaking 2018 season, Avocados from Peru (AFP) and the World Avocado Organization have partnered with Fooddeco to launch a series of ‘Avoween’ images, which will be highlighted in AFP’s digital marketing campaigns throughout the end of the season. AFP has had a long-standing relationship with Collette Dike, founder of Fooddeco, an international food styling firm that specializes in working with Peruvian avocados.

“Peruvian Avocado season is continuing to get longer and longer,” said Xavier Equihua, President & CEO of the Peruvian Avocado Commission. “This has been our best season yet. Peruvian avocados will be available through October this year and therefore, we want to celebrate and close out an exciting season with this unique and timely collaboration.”

Grab the last of this season’s Peruvian avocados in-store and kick-off your Halloween festivities with a Frankenstein Smoothie, Black Widow Smoothie Bowl, Witch Fingers Avocado Toast, or Guacamole Brain Dip with Spooky Crisps.

The full recipes are below:

Frankenstein Smoothie

Frankenstein Smoothie

with dark chocolate ‘hair’

Ingredients (for 2 smoothies)

1 avocado (from the refrigerator), flesh from

1 handful of (unsalted) walnuts

100 grams fresh spinach

½ celery stalk

1 tsp. chia seeds

1 tsp. hemp seeds

1 green apple (from the refrigerator)

2 tbsp agave syrup

250 ml almond milk, unsweetened

For the chocolate (hair) rim: 50-gram pure chocolate

Topping (brains): Blueberries

Method

Melt the chocolate au bain-marie. Turn a glass (or jar) upside-down and spoon a generous amount of chocolate along the upper rim of the glass. Rotate the glass until you’ve coated the entire rim. Now turn the glass right side up, and the chocolate will run down the sides. Make sure you’re close to the freezer. If the chocolate resembles ‘Frankenstein’ hair, put the glass in the freezer at once, and leave in there for at least 5 minutes. Repeat with the second glass. Remove the glasses from the freezer – use a small drip of chocolate and use it to glue 2 blueberry ‘eyes’ to the frozen glass. Repeat with the second glass. Optionally make a stich with the chocolate and a skewer (as seen on photo). Put both glasses back in the freezer for another 5 minutes.

Meanwhile, make the smoothie. Blend all the ingredients in a food processor until smooth. Pour the smoothie into the glasses (or jars), put blueberries on top and add straws. Serve immediately.

Black Widow Smoothie Bowl

Black Widow Smoothie-Bowl

Ingredients (for 2 smoothie bowls)

1 avocado (from the refrigerator), flesh from

1 handful of (unsalted) walnuts

100 gram fresh spinach

½ celery stalk

1 tsp. chia seeds

1 tsp. hemp seeds

1 green apple (from the refrigerator)

2 tbsp. agave syrup

200 ml almond milk, unsweetened (cold)

For the spider web: ± 100 ml coconut yoghurt, granola, blueberries, dried rose petals, lime zest and chia seeds

Necessity: skewer

Method

Blend all the ingredients for the smoothie in a food processor until smooth. Pour the smoothie into small bowls. Use the coconut yoghurt to make the ‘spider web’ start with a small drip of the yoghurt in the middle of the smoothie bowl and continue with making ± 3 circles around this ‘dot’. Use a skewer to draw lines from the middle (inner dot) to the outside of the bowl. The amount of lines depends on the size of the bowl. Make as many lines as you like. Make a spider by putting 1 big (body) and 1 small (head) blueberry in the middle and cut 8 legs out of 2 big blueberries. Place the legs around the body of the spider. Repeat with the second bowl. Decorate your smoothie bowls with the toppings and serve immediately.

Witch Fingers Avocado Toast

Witch Fingers Avocado Toast (12 fingers)

Ingredients

3 big (as long as possible) slices dark brown bread

1 avocado

12 white almonds (to resemble nails)

Paprika or cayenne powder

Salt, pepper, and chili flakes to taste

Method

Toast the bread, remove the crust, and cut out of 2 slices 12 long fingers (1.5 cm wide).

Use the third toast to make the ‘dirt’: put the toast in the food processor and mix until it looks like ground earth.

Cut the avocado in half and remove the pit, mash the avocado and season with salt pepper and chili flakes to taste.

Sprinkle the ‘dirt’ on a nice plate, smear some avocado spread on the fingers. Put some paprika or cayenne powder on top of the finger and put the almond ‘nail’ on top.

Guacamole Brain Dip with Spooky Crisps

Ingredients

1 small cauliflower

Your favourite guacamole

4 (multi grain) tortilla wraps

2 tbsp Olive oil

Curry powder (could be replaced by paprika powder)

Necessity: Halloween molds (if possible use different Halloween shapes) and baking paper

Method

Remove the leaves from the cauliflower and cut a slice from the top so it can stand upside down. Preheat the oven to 180 degrees Celsius. Cover tortillas on both sides with the olive oil. Make as many spooky Halloween shapes out of the tortilla wraps as possible. Put them on an oven safe plate covered with the baking paper. Sprinkle them with some curry powder. Bake the wrap figures until they are crispy for about 7 minutes (every oven is different). Meanwhile wash the cauliflower. Remove as much of the stem as possible. Prepare your favorite (or use store bought) guacamole and stuff the cauliflower with the guacamole. Serve the tortilla crisps with the cauliflower brain dip!

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. from June through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Avocados from Peru to Treat Yankees Baseball Fans to Free Peruvian Avocado Toppings During Labor Day Weekend Games

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Washington, D.C., August 30, 2018 – In celebration of Labor Day weekend, Avocados From Peru (AFP), WCBS-FM of New York and the Yankees radio stations in English & Spanish, are treating baseball fans to a free topping of Peruvian avocado with the purchase of a hotdog, salad, nachos and more during the New York Yankees vs. Detroit Tigers series on September 1st and 2nd at Yankee Stadium in New York City.

“We are thrilled to be a part of the first of its kind three-way collaboration between AFP, CBS and Yankee Stadium,” said Xavier Equihua, President and CEO of AFP. “Given the success we have seen through previous MLB partnerships, we look forward to expanding our reach to New York Yankees baseball fans and further becoming an integral part of American’s MLB experience during the Summer and Fall.”

Along with providing free Peruvian avocado toppings, AFP will also be taking over the WCBS-FM 101.1 homepage, airing promotional videos inside and outside the stadium (first in the category), and hosting ‘Text to Win’ contests throughout the games giving away AFP prize packs to various lucky winners.

Earlier this year, AFP executed a similar promotion and treated Orioles baseball fans to a free topping of Peruvian avocado during the Baltimore Orioles vs. Tampa Bay Rays game in Oriole Park at Camden yards. Hundreds of baseball fans created the infamous “Avodog” with their free topping, among many other Peruvian avocado-inspired dishes.

With nearly 20 essential vitamins and minerals, no sodium or cholesterol, and gluten free, it’s no secret why Peruvian Avocados are America’s favorite nutrient dense superfood.

For fans unable to attend the Labor Day weekend baseball games at Yankee Stadium, check out the AFP website to find delicious recipes to serve at your holiday weekend BBQ: www.avocadosfromperu.com or click here to download a free copy of the Avocados From Peru Cookbook.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

 

Madison Serrano, PR Senior Account Executive

Evans Hardy + Young

[email protected]

805-963-5841 x221

 

Avocados from Peru Celebrates 197th Anniversary of the Independence of Peru at Ambassador Reception

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Washington, D.C., July 27, 2018 – Avocados From Peru (AFP) enjoyed a tasteful reception at the Peruvian Embassy in Washington, D.C. celebrating the 197th anniversary of the independence of Peru. Hosted by Peruvian Ambassador Carlos Pareja, the event showcased various delectable Peruvian dishes and supplied guests with Peruvian avocado gift bags, which included Peruvian avocados and Cuzco stickers all within a custom made avocado-ripening bag.

“It was an honor to participate in celebrating a historic and memorable event for the country of Peru,” said Xavier Equihua, President and CEO of AFP.

More than 10 ambassadors from European and Latin American countries were in attendance.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture. Avocados from Peru are available in the U.S. from June through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

 

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

805-963-5841 x 218

Avocados from Peru Partners with California Walnuts to Create First Ever Superfood In-Store Tasting with Top Retailers in the U.S. and Europe

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Avocados From Peru and California Walnuts superfood tastings will launch in the U.S. and Europe summer 2018

Washington D.C., May 21, 2018 – Avocados From Peru is thrilled to join forces with California Walnuts to promote two of the world’s most potent superfoods through the first ever in-store tasting collaboration between two nutrient-rich powerhouse foods at Costco, Sam’s Club and Walmart in the U.S. and Costco in Europe with the World Avocado Organization.

“We are very excited to be partnering with the world-renowned California Walnut Board,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “This is especially important to us as we are celebrating World Avocado Month in June in both the U.S. and Europe. This collaboration will allow consumers to taste various nutrient-dense and delicious recipes made with delectable Peruvian avocados and California Walnuts –two supreme high-quality superfoods. Walnuts are the only nut that contains a significant amount of omega-3’s and Peruvian avocados contain nearly 20 vitamins and minerals, and are a great source of healthy fats.”

The brands will showcase vibrant and invigorating summer recipes including a walnut avocado salad, walnut avocado toast and walnut avocado yogurt with honey. The demos will begin on June 15th, just in time for Walmart Wellness Day –billed as America’s largest health fair event.

About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

 

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

805-963-5841 x 218

 

 

 

805-963-5841 x 218