ARCHIVE

06
May

Keeping a Superfood Safe In Time of Crisis

Throughout the COVID-19 Pandemic, when America’s Consumption of Avocados from Peru Remains High, Peruvian Producers are Maintaining Stringent Safety Measures to Protect Consumers

Peru is Poised to Export Between 180 Million and 190 Million Pounds During this 2020 Summer Season

Washington, D.C., May 4, 2020 — While the COVID-19 pandemic has put the world in crisis, Peruvian avocado producers are rising to the challenge of safely shipping up to 190 million pounds of Peruvian avocados to the United States from June through September. Avocados from Peru (AFP) is committed to providing high quality avocados to retailers across the U.S. while ensuring that one of the world’s most popular and beloved superfoods continues to be produced, packed and shipped using stringent safety measures.

Commitment to the Highest Safety Measures

The Peruvian government has ensured that exports of its products to trading partners will comply with new COVID-19 safety regulations, and that essential personnel involved in the transport and handling of these exports will follow all necessary safety measures. Crops are being carefully handled through all stages of the supply chain using strict sanitary procedures mandated by Peruvian authorities.

“Although there were early disruptions to the international market and domestic operations, the impact on the industry’s exports has not been significant. Initially there was a slight slowdown in exports, but this was mostly due to market uncertainty surrounding COVID-19, and to industry learning how best to implement new safety practices,” said Jose Antonio Castro, Chairman of the Peruvian Avocado Commission (PAC). In the United States, the Peruvian avocado market has grown in recent years, with a majority of Peruvian avocados going to the Midwest and East Coast. Even with limitations due to COVID-19, Peru forecasts a 5 percent increase in 2020 exports over 2019.

“Peru continues to be a powerful player within the summer market, and as the demand for healthy foods like avocados continues to rise, AFP will make every effort to ensure consumer access to this iconic superfood, especially in stressful times like these,” said Xavier Equihua, President and CEO of PAC.

Broad Menu of Marketing Programs for Retailers

To be prepared whenever state and local stay-at-home orders begin to ease, AFP has developed a comprehensive menu of marketing strategies that retailers can easily implement using traditional and new media. These include the use of tagged TV spots on NBC, Hulu and Sling; eye-catching wrapped buses in major cities; instant rebate coupons and in-store merchandising, traditional and social media strategies, and assistance with flyer ads and home deliveries. The carefully curated programs are all aimed at assisting retailers during these challenging times.

A broad range of economic initiatives by the Peruvian government was cited by Bloomberg, as a “stimulus package that equals about 12% of its gross domestic product of Peru, the biggest in all of the Americas.” Those measures to ensure economic stability in the wake of COVID-19 were hailed as “nothing short of exceptional,” by PAC president Equihua, who added: “In the same vein, AFP is committed to assisting the heroes across the supply chain in any way possible, and providing healthy food options like Peruvian avocados to customers.”

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2010 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the USDA.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. from June through September. For more information about the PAC, please visit www.avocadosfromperu.com or email [email protected].

 

 

23
Apr

A Message From Avocados From Peru COVID-19 Pandemic

Washington DC & Lima, Peru – March 20, 2020. The U.S. based Peruvian Avocado Commission (PAC), and its sister association, ProHass of Peru, welcome the measures being taken by our respective governments in the fight against the Coronavirus (COVID-19) pandemic. Our thoughts go out to the people who have been affected by this unprecedented event and we pay homage to the men and women from around the world who are on the front line working to contain this pandemic.

“For us, the health and safety of all is of utmost importance,” said Xavier Equihua, CEO of PAC. “As such, the Peruvian avocado industry is committed to working hand-in-hand with the public and private sectors as we all face the difficult challenge of responding to this global pandemic.”

Even during these difficult times Avocados from Peru (AFP) will supply avocados to the US market from June through September. The production will continue to be environmentally and socially responsible and following the guidelines of GLOBAL GAP and other international certifications.  GLOBAL GAP is the United Nations international standard of reference used to guarantee that food has been grown sustainably in regards to food safety, the environment, and the safety and welfare of workers. AFP are seasonally available from June to September.

Our member producers and companies are operating in a responsible manner to safeguard our personnel and crops in all aspects of our internal supply chain.  Such operations, from orchard to packing house to table, are being carried out with the appropriate safety measures and in coordination with government authorities.

To further the need of eating healthy, AFP is also pleased to announce that we will use “‘generic” marketing messages in order to place the focus on the benefits of keeping a healthy diet during these challenging times for all.

AFP will take a leading stance in promoting the importance of washing our hands on a regular basis, exercising, and eating well balanced diets to nourish our bodies. But also focus on the need to maintain good mental health as we enter a period of social distancing and reduced social interaction. “Activities as simple as preparing or cooking food can contribute to positive mental health and we will be promoting measures such as this as prominently as physical benefits,” stated Equihua.

In closing, even in these challenging times, we will do everything possible to keep delivering healthy and nutritious AFP to the US.

# # #

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the Federal Promotion Program for Hass Avocados, which is under the oversight of the U.S. Department of Agriculture.

About ProHass

ProHass is the Association of Avocado Producers of Peru representing small, medium and large producers.   We are the national and international voice of the Peruvian avocado industry. We provide among others, support to the Peruvian avocado industry in technical and scientific research to improve the production, packaging and marketing of avocados in the world. Our board of directors is composed of the most recognized leaders in the Peruvian avocado category. In addition we represent over 80% of the avocado planted area in Peru.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

 

24
Oct

Avocados From Peru Closes Out 2019 Season

Washington, D.C., October 15, 2019 – This season, Avocados from Peru (AFP) continued to exceed expectations of quality and supply. Peru’s commitment to sustainable and socially responsible agricultural practices, and its reputation as a reliable supply source, solidified AFP’s dominance in the industry as one of the largest suppliers of avocados during the summer months. Peru exported 183 million pounds to the USA alone. From June to September, Peru is the largest exporter to Europe and the second largest supplier of imported avocados to the United States. Avocados from Peru were available at top retailers and were a major foodservice supplier, including Chipotle, during the summer months.

Delivering messaging centered on health and fitness, Avocados from Peru maximized its impact as a leader in the industry through a variety of unique collaborations and events, including major sports activations, as well as retail, trade and foodservice partnerships.

“We believe avocados are at the center of health and fitness.” said Xavier Equihua, President & CEO of the Peruvian Avocado Commission. “We know that young people are changing the world. They love to eat healthy, be active, and they care about quality and food that is sourced responsibly. Peruvian Avocados are the superfood of the summer. We believe that if we continue to challenge the industry standard and emphasize the healthy lifestyle avocados naturally promote, we will continue to forge Avocados from Peru’s message and find unique opportunities to grow the market into the future.”

This season’s robust marketing campaigns spanned across all channels including social, digital, radio, broadcast, mobile, print, retail initiatives and consumer activations – all pointing to the quality, taste, nutritional benefits and versatility of Peruvian avocados.

Highlights of the 2019 season included: sponsoring Fox Network’s coverage of the FIFA 2019 Women’s World Cup, cohosting the inaugural World Avocado Cup Regatta, partnering with the NY Jets and making the world’s largest bowl of guacamole (pictured above), sponsoring the launch of the first Michelin Guide California, and advertising during the MLB All-Star game.

FIFA World Cup 2019
AFP sponsored FOX Network coverage of the 2019 Women’s World Cup from June 7 to July 7. AFP is an official broadcast sponsor of the FIFA cup and was thrilled to be part of this world-class event.

The Inaugural World Avocado Cup Regatta
Once again avocados, the world-renowned superfood, proved they are trendsetting trailblazers – this time in the world of competitive sailing. The World Avocado Cup Regatta embodies the iconic avocado as the quintessential food of our time. The World Avocado Organization (WAO) and the San Diego Yacht Club (SDYC), debuted the World Avocado Cup Regatta in the heart of San Diego Bay in July 2019.

Avocados from Peru and the NFL teamed up to promote a healthy dose of competition this football season
Avocados from Peru® (AFP), the New York Jets and ShopRite, joined forces for the first time ever, promoting health and fitness with a unique series of events highlighting the Jets favorite superfood, Avocados from Peru.

During the NYJ home opener on September 8, ShopRite, Avocados from Peru and the New York Jets took on the world record challenge for the “largest bowl of guacamole”– and won! The world record-breaking bowl of guacamole came in at 9,090 lbs!

MLB All-Star and NY Yankees-Red Sox London Games
For the first time ever, Major League Baseball headed to Europe. AFP was the only produce commercial sponsoring the London showdown between the New York Yankees and the Boston Red Sox in June. Likewise, AFP was the only produce commercial featured during the 2019 MLB All-Star Game in Cleveland, Ohio on July 9.

Michelin Guide CA 2019
In another first, Avocados from Peru, the World Avocado Organization and California Avocados, served as the official sponsor of the inaugural edition of the Michelin Guide for California. Published annually, the Michelin Guide is the oldest restaurant reference guide in the world, awarding its highly sought after stars, coveted by fine dining restaurants everywhere.

Retail Support and Consumer Advertising
AFP continued to support retailers with a variety of strategic co-marketing opportunities tailored to their preferred programs. Advertising in top tier outlets, including Women’s Health, Men’s Health, Vanity Fair and Vogue highlighted the health and fitness benefits of Peruvian Avocados.

Demos
Avocados from Peru completed thousands of demos at Walmart, Costco and Sam’s Club’s nationwide. AFP also participated in this year’s Walmart Wellness Week, the largest health event in the world. Peruvian avocados are the only produce items to ever be included in this prestigious event.

 

About the World Avocado Organization (WAO): Established in 2016, the World Avocado Organization is an international association representing the leading producers, exporters and importers of avocados, including Peru, South Africa, Colombia, Spain, Tanzania, Mozambique, Zimbabwe, Mexico and the United States. The primary objective of the association is to spread the word of the avocado around the world and to promote its consumption thanks to its nutritional values and its recognized health benefits.

For more information about the PAC please visit www.avocadosfromperu.com
or email [email protected]

 

 

22
Jul

Kaypi Peru Celebration

TO RECEIVE AN INVITATION PLEASE CONTACT: John Stranger, EHY [email protected]

Avocados from Peru: Superfood Star of the Embassy of Peru’s July 25 National Day Celebration at the National Museum of the American Indian

Our extravaganza will include one-of-a-kind specialty dishes including the Avocados from Peru Gelateria serving custom-made avocado gelatos.

Top food influencers will celebrate Peru’s National Day and sample avocado delicacies.

Washington, D.C., July 22, 2019 — Avocados from Peru (AFP) and the Embassy of Peru will celebrate Peruvian culture at “Kaypi Perú” (“This is Peru” in Quechua), a festival celebrating the country’s culture and national day. AFP will be providing perfectly ripe avocados that will be used to create unique dishes including bison sliders with avocado and avocado gelato.

Avocados from Peru

Giuseppe and Mario Lanzone, Avocados from Peru brand ambassadors, will showcase their favorite recipe for avocado causa, an iconic Peruvian dish with savory layers of potato and avocado prepared specially for the festival. Known as “The Peruvian Brothers,” the Lanzones were both born in La Punta, Peru and have been AFP ambassadors for five years. They share their heritage by creating delicious Peruvian fare from three food trucks in Washington D.C that have been voted best in the city on multiple occasions and voted best Peruvian food truck in the United States by the Peruvian American Chefs Association.

Avocados are woven into the thread of Peruvian history and cuisine and are becoming an essential staple of the American diet. Kaypi Perú will highlight the versatility of this delicious superfruit and the innovative dishes that can be created from it.

“Avocados have been a cornerstone of Peruvian culture for over 10,000 years, so it is natural for AFP to support an event like Kaypi Perú that promotes the traditions and heritage of a diverse and ancient culture” said Xavier Equihua, President & CEO of the Peruvian Avocado Commission. “This unique celebration provides an ideal opportunity to showcase the numerous applications and health benefits of Peruvian avocados to a broad audience.”

The National Museum of the American Indian will host Kaypi Perú, an event that is free and open to the public from July 26 through July 28. The museum’s dedication to native cultures and its many programs demonstrating their richness, depth and diversity will enrich and enhance the festival.

The Embassy of Peru is hosting this event in conjunction with its celebration of Peru’s National Day. The Embassy supports and coordinates cultural activities from Peruvian artists who come to Washington, D.C. for presentations and exhibitions in all artistic fields to inform American citizens on Peruvian culture.

The Kaypi Perú Event on July 25 will include:

  • Unique avocado-based dishes and desserts in artistic arrangements
  • An open market where guests can select their choice of avocados and place them in a custom complimentary canvas AFP bags

Kaypi Peru will include a handicraft market, music and dance performances, hands-on activities for children, a gastronomic experience and films highlighting Andean culture.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:

Xavier Equihua, President & CEO

Peruvian Avocado Commission

(302) 547-3625

[email protected]

John Stranger

EHY

[email protected]

(818) 802 2005

 

 

 

22
May

Avocados from Peru Teams With Iconic Brands for 2019 Summer Season – Including New York Jets, Michelin Guide, FIFA Women’s World Cup, and More

Washington D.C., May 22, 2019 – Avocados from Peru (AFP) is teaming up this summer with some of the world’s most iconic brands in food and sports (two of America’s favorite pastimes), including the New York Jets, FIFA Women’s World Cup, and the Michelin Guide, to name a few.

AFPNYJ Summer Partnership

“We are honored to be the New York Jets favorite superfood,” said Xavier Equihua, President and CEO of the Peruvian Avocado Commission. “Our fan bases align remarkably well, so the AFP – NYJ partnership is a win-win.” Fans will be able to enjoy complimentary AFP toppings at MetLife Stadium concessions, and even an avocado-themed cooking class at the Jets Cooking School, among other offerings. Topping off the delicious collaboration, AFP and the NYJ will vie for the “largest bowl of guacamole” world record at the NYJ home opener on Sept. 8.

Retail Bins Jets Mock Bin

FIFA Women’s World Cup

AFP also will sponsor FOX Network coverage of the 2019 Women’s World Cup from June 7 to July 7. Twenty-four teams from around the world have been invited to France to compete in the tournament, a month-long competition that occurs every four years. The U.S. team has participated in every World Cup since the tournament began in 1991, and has won the tournament three times. AFP is an official broadcast sponsor of the FIFA cup and is thrilled to be part of this world-class event.

MLB All-Star and NY Yankees-Red Sox London Games

Major League Baseball is heading to Europe for the first time ever, and AFP will be present when the New York Yankees play the Red Sox on June 29 and 30 for the first time in London. Likewise, AFP will be present when the MLB convenes in Cleveland, Ohio on July 9 for the 2019 edition of the All-Star Game.

World Avocado Cup Regatta

AFP also will serve as a founding member of the first ever World Avocado Cup Regatta taking place in San Diego CA, July 13 and 14. This unique event, created by the World Avocado Organization and the San Diego Yacht Club, will feature a series of races in which each participating avocado-producing country will be represented by a sailboat featuring their respective logos on the sails, spinnaker and crew gear.

Michelin Guide for California 2019

In another first, AFP will serve, along with the World Avocado Organization and California Avocados, as official sponsor of the inaugural edition of the Michelin Guide for California. Published annually, the Michelin Guide is the oldest restaurant reference guide in the world, awarding its coveted “Stars”, a highly sought after designation in fine dining, to top restaurants.

The Michelin Guide Star Revelation for California 2019 will be held June 3 in Huntington Beach, at which time the newest Michelin Star awardees will be announced. PAC is honored to be the first agricultural organization invited to be part of this momentous event.

Avocados from Peru bus wrap

Retail Support and Consumer Advertising

AFP will continue to support retailers with a variety of strategic co-marketing opportunities that can be tailored to their preferred programs. Advertising placements in top tier outlets including Women’s Health, Men’s Health, Vanity Fair, and Voguewill highlight the health and fitness benefits of Peruvian Avocados. AFP’s logo continues to gain recognition on bus wraps, and in-store merchandising (including bins and ripening bags), fostering further support and excitement around America’s favorite summer avocado

Season Kick-Off healthy avocados

Season Kick-Off healthy avocados

Season Kick-Off

Season Kick-Off

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September. For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

 

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

 

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

(805) 963-5841, ext. 218

08
Mar

Xavier Equihua, President & CEO of the Peruvian Avocado Commission Announces 2019 – 2021 Board of Directors, Officers & Marketing Committee

Washington D.C., March 8, 2019 – Xavier Equihua, President and CEO of the Peruvian Avocado Commission, announced the 2019-2021 Board of Directors, Officers and Marketing Committee that will be key in driving growth and creating increased opportunity for the organization. With preparations for the upcoming season well underway, these individuals will help guide efforts that will continue Avocados from Peru’s (AFP’s) ongoing position as an innovator and experiential marketing leader in the industry.

“It is a pleasure to present our new Board of Directors, Officers and Marketing Committee who share the same passion for AFP as I do,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “Their collective experience will ensure continued commitment to excellence in the coming seasons.”

The PAC 2019-2021 Board of Directors, Officers and Marketing Committee are the following individuals:

2019-2021 Board of Directors

 

Producer Director

Mr. Jose Antonio Castro, AGROKASA

 

Exporter Directors

Mr. Daniel Bustamante, Agrícola Cerró Prieto

Mr. Enrique Camet, Camet Trading

Mr. Jose Antonio Gomez, Camposol, SA

Mr. Eugenio Oliveira, CPF

 

Importer Directors

Mr. Giovanni Cavaletto, Index Fresh

Mr. Patrick Cortes, Mission Produce

Mr. Bob Lucy, Del Rey

Mr. Luke Sears, LGS Specialty Sales

 

2019-2021 Officers 

Mr. Jose Antonio Castro, Chairman

Mr. Jose Antonio Gomez, Vice Chairman

Mr. Luke Sears, Secretary

Mr. Patrick Cortes, Treasurer

 

Marketing Committee Chairman

Mr. Bob Lucy, Chairman  

 

2019-2021 Marketing Committee

The Marketing Committee will be represented by the following companies:

Calavo

Camposol

Del Monte

Del Rey

Incavo

Index Fresh

LGS Specialty Sales

Mission Produce

 

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

 

Media Contact:

Xavier Equihua, President and CEO

Peruvian Avocado Commission

(302) 547-3625

[email protected]

 

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

805-963-5841 x 218

23
Oct

Avocados from Peru and World Avocado Organization Celebrate Most Successful 2018 Season with ‘Avoween’ Recipes

Avocado ‘Avoween’ unique inspired recipes and images styled by Fooddeco exclusively for Avocados from Peru & the World Avocado Organization

Washington, D.C. & London, October 23, 2018 –In celebration of a record breaking 2018 season, Avocados from Peru (AFP) and the World Avocado Organization have partnered with Fooddeco to launch a series of ‘Avoween’ images, which will be highlighted in AFP’s digital marketing campaigns throughout the end of the season. AFP has had a long-standing relationship with Collette Dike, founder of Fooddeco, an international food styling firm that specializes in working with Peruvian avocados.

“Peruvian Avocado season is continuing to get longer and longer,” said Xavier Equihua, President & CEO of the Peruvian Avocado Commission. “This has been our best season yet. Peruvian avocados will be available through October this year and therefore, we want to celebrate and close out an exciting season with this unique and timely collaboration.”

Grab the last of this season’s Peruvian avocados in-store and kick-off your Halloween festivities with a Frankenstein Smoothie, Black Widow Smoothie Bowl, Witch Fingers Avocado Toast, or Guacamole Brain Dip with Spooky Crisps.

The full recipes are below:

Frankenstein Smoothie

Frankenstein Smoothie

with dark chocolate ‘hair’

Ingredients (for 2 smoothies)

1 avocado (from the refrigerator), flesh from

1 handful of (unsalted) walnuts

100 grams fresh spinach

½ celery stalk

1 tsp. chia seeds

1 tsp. hemp seeds

1 green apple (from the refrigerator)

2 tbsp agave syrup

250 ml almond milk, unsweetened

For the chocolate (hair) rim: 50-gram pure chocolate

Topping (brains): Blueberries

Method

Melt the chocolate au bain-marie. Turn a glass (or jar) upside-down and spoon a generous amount of chocolate along the upper rim of the glass. Rotate the glass until you’ve coated the entire rim. Now turn the glass right side up, and the chocolate will run down the sides. Make sure you’re close to the freezer. If the chocolate resembles ‘Frankenstein’ hair, put the glass in the freezer at once, and leave in there for at least 5 minutes. Repeat with the second glass. Remove the glasses from the freezer – use a small drip of chocolate and use it to glue 2 blueberry ‘eyes’ to the frozen glass. Repeat with the second glass. Optionally make a stich with the chocolate and a skewer (as seen on photo). Put both glasses back in the freezer for another 5 minutes.

Meanwhile, make the smoothie. Blend all the ingredients in a food processor until smooth. Pour the smoothie into the glasses (or jars), put blueberries on top and add straws. Serve immediately.

Black Widow Smoothie Bowl

Black Widow Smoothie-Bowl

Ingredients (for 2 smoothie bowls)

1 avocado (from the refrigerator), flesh from

1 handful of (unsalted) walnuts

100 gram fresh spinach

½ celery stalk

1 tsp. chia seeds

1 tsp. hemp seeds

1 green apple (from the refrigerator)

2 tbsp. agave syrup

200 ml almond milk, unsweetened (cold)

For the spider web: ± 100 ml coconut yoghurt, granola, blueberries, dried rose petals, lime zest and chia seeds

Necessity: skewer

Method

Blend all the ingredients for the smoothie in a food processor until smooth. Pour the smoothie into small bowls. Use the coconut yoghurt to make the ‘spider web’ start with a small drip of the yoghurt in the middle of the smoothie bowl and continue with making ± 3 circles around this ‘dot’. Use a skewer to draw lines from the middle (inner dot) to the outside of the bowl. The amount of lines depends on the size of the bowl. Make as many lines as you like. Make a spider by putting 1 big (body) and 1 small (head) blueberry in the middle and cut 8 legs out of 2 big blueberries. Place the legs around the body of the spider. Repeat with the second bowl. Decorate your smoothie bowls with the toppings and serve immediately.

Witch Fingers Avocado Toast

Witch Fingers Avocado Toast (12 fingers)

Ingredients

3 big (as long as possible) slices dark brown bread

1 avocado

12 white almonds (to resemble nails)

Paprika or cayenne powder

Salt, pepper, and chili flakes to taste

Method

Toast the bread, remove the crust, and cut out of 2 slices 12 long fingers (1.5 cm wide).

Use the third toast to make the ‘dirt’: put the toast in the food processor and mix until it looks like ground earth.

Cut the avocado in half and remove the pit, mash the avocado and season with salt pepper and chili flakes to taste.

Sprinkle the ‘dirt’ on a nice plate, smear some avocado spread on the fingers. Put some paprika or cayenne powder on top of the finger and put the almond ‘nail’ on top.

Guaca Brain Dip with Spooky Chips

Guacamole Brain Dip with Spooky Crisps

Ingredients

1 small cauliflower

Your favourite guacamole

4 (multi grain) tortilla wraps

2 tbsp Olive oil

Curry powder (could be replaced by paprika powder)

Necessity: Halloween molds (if possible use different Halloween shapes) and baking paper

Method

Remove the leaves from the cauliflower and cut a slice from the top so it can stand upside down. Preheat the oven to 180 degrees Celsius. Cover tortillas on both sides with the olive oil. Make as many spooky Halloween shapes out of the tortilla wraps as possible. Put them on an oven safe plate covered with the baking paper. Sprinkle them with some curry powder. Bake the wrap figures until they are crispy for about 7 minutes (every oven is different). Meanwhile wash the cauliflower. Remove as much of the stem as possible. Prepare your favorite (or use store bought) guacamole and stuff the cauliflower with the guacamole. Serve the tortilla crisps with the cauliflower brain dip!

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. from June through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

 

 

19
Oct

Avocados from Peru Closes Out Record-Breaking 2018 Season

In partnership with the World Avocado Organization, Avocados from Peru closed out it’s 2018 marketing campaigns with Avoween inspired recipes and images.

Washington, D.C., October 19, 2018 – This season, Peru reached record-breaking sales numbers by exporting over 726 million pounds of avocados worldwide, of which 182 million pounds were shipped to the United States. Peru is the second largest exporter of avocados in the world, the second largest supplier to the U.S., and the largest supplier to Europe. Avocados from Peru (AFP) supported this significant distribution through various strategic and unique retail, trade and consumer marketing activations that proved to be essential components to this season’s success.

“This was a season of firsts for us,” said Xavier Equihua, President & CEO of the Peruvian Avocado Commission. “We conducted over 10,000 demos nationwide in Walmart, Costco and Sam’s Club in 60 days, launched the first partnership between two superfoods (Peruvian Avocados and California Walnuts), aired the first ever avocado TV spots during the World Cup and Major League Baseball All-Star Games, launched the first “Peru at the Zoo” activation at the Maryland Zoo and introduced Cuzco, Avocados from Peru’s new mascot.”

This season’s robust marketing campaigns spanned across all channels including social, digital, radio, broadcast, mobile, print, retail initiatives and consumer activations –all pointing to the quality, taste, nutritional benefits, and versatility of Peruvian avocados.

Avocados from Peru Completes 10,000 Demos in 60 Days & Participates in Walmart’s Wellness Week

Avocados from Peru completed 10,000 demos in 60 days at Walmart, Costco and Sam’s Club’s nationwide –a record-breaking number for the category. AFP also participated in this year’s Walmart Wellness Week, the largest health event in the world. Peruvian avocados are the only produce items to ever be included in this prestigious event and contributed demos at 997 locations throughout the week and served a consumer favorite recipe –Avocado, Walnut and Peach Salad.

First Ever Avocados from Peru and California Walnuts Superfood Demos

This season, consumers had the opportunity to taste and see the versatility of both Peruvian Avocados and California Walnuts in a first ever superfood demo collaboration at Costco, Sam’s Club and Walmart. The activations were supported by both demo partners through social, digital, PR, geo-targeting and website landing pages.

First Ever Avocado Sponsorship at World Cup and MLB All Star Games

This year AFP became the first in its category to sponsor two of the world’s most prominent athletic events –The World Cup and the MLB All Star Games. AFP ran TV spots celebrating World Avocado Month during the games as well as on morning and evening news programs. This initiative was also supported through digital and social promotions in partnership with Fox 5.

First Ever Produce Item to Partner with CBS and New York Yankees Baseball

AFP partnered with CBS to bring the ‘Avo-Dog’ promotion to one of the nation’s most iconic baseball parks over Labor Day weekend, offering baseball fans a free topping of Peruvian avocado with the purchase of any food item during the New York Yankees vs. Oakland Athletics games at Yankee Stadium in Bronx, New York.

First Ever “Peru at the Zoo”

To further showcase the nutritional benefits of Peruvian Avocados, AFP partnered with the Baltimore, Maryland Zoo to launch “Peru at the Zoo” which included Peruvian avocados served at all food outlets inside the park and various AFP branded signage around the zoo. AFP also sponsored radio spots and social media giveaways, which offered 75 free admission tickets to “Peru at the Zoo.”

First Ever Avocado Mascot, Cuzco the Avocado

Given AFP’s increased consumer engagement on social media, AFP launched their new brand mascot, Cuzco the Avocado. The mascot added a playful, yet stylish presence to the AFP digital marketing initiatives this year and will continue to be an integral part of upcoming 2019 digital campaigns.

More Highlights of the 2018 Season Include:

  • AFP kicked off Father’s Day weekend by treating baseball fans to a free topping of fresh Peruvian Avocado with the purchase of an Oriole dog during the Baltimore Orioles vs. Miami Marlins game in Oriole Park at Camden Yards. This activation was supported with radio spots on CBS radio, which reached over 60% of the Baltimore market and generated over 600K impressions across AFP and CBS radio social platforms.
  • AFP took over the bus and truck wraps of several American cities including Washington D.C and Philadelphia.
  • Continued partnership with brand ambassadors Peruvian Brothers, Peruvian Chef Martin Morales and food stylist firm, Fooddeco. AFP also ventured into a new brand ambassador partnership with Chef Patrick Drake, HelloFresh Head Chef.
  • AFP participated in an Independence Day reception at the Peruvian Embassy in Washington D.C. celebrating the 197th anniversary of the independence of Peru. AFP provided gift bags, which included Peruvian avocados and Cuzco stickers within a custom made avocado-ripening bag.
  • AFP featured ‘Better Breakfast Recipes’ on the nationally syndicated TV shows, Daytime and The Lifestyle List, reaching over 114M households in 210 markets and generating over 6 million impressions.
  • Regional advertising campaign in exclusive publications including Vogue, Vanity Fair and Women’s Health co-branded with retailer tags. AFP also advertised in trade print and digital publications.
  • Radio spots on Pandora and Spotify and local radio stations in Texas.
  • AFP co-sponsored the Peru Pavilion at the 2018 Produce Marketing Association (PMA) Fresh Summit Convention and Expo in Orlando, Florida.

AFP’s marketing efforts reflect the organization’s commitment to supplying the U.S. with top-quality fruit during the summer season. Avocados from Peru, Peru’s most popular superfood and America’s favorite summer avocado, are looking forward to planning another exciting and impactful marketing strategy for the upcoming 2019 season.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the Federal Promotion Program for Hass Avocados, which is under the oversight of the U.S. Department of Agriculture.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected].

07
Sep

Avocados from Peru to Treat Yankees Baseball Fans to Free Peruvian Avocado Toppings During Labor Day Weekend Games

Washington, D.C., August 30, 2018 – In celebration of Labor Day weekend, Avocados From Peru (AFP), WCBS-FM of New York and the Yankees radio stations in English & Spanish, are treating baseball fans to a free topping of Peruvian avocado with the purchase of a hotdog, salad, nachos and more during the New York Yankees vs. Detroit Tigers series on September 1st and 2nd at Yankee Stadium in New York City.

“We are thrilled to be a part of the first of its kind three-way collaboration between AFP, CBS and Yankee Stadium,” said Xavier Equihua, President and CEO of AFP. “Given the success we have seen through previous MLB partnerships, we look forward to expanding our reach to New York Yankees baseball fans and further becoming an integral part of American’s MLB experience during the Summer and Fall.”

Along with providing free Peruvian avocado toppings, AFP will also be taking over the WCBS-FM 101.1 homepage, airing promotional videos inside and outside the stadium (first in the category), and hosting ‘Text to Win’ contests throughout the games giving away AFP prize packs to various lucky winners.

Earlier this year, AFP executed a similar promotion and treated Orioles baseball fans to a free topping of Peruvian avocado during the Baltimore Orioles vs. Tampa Bay Rays game in Oriole Park at Camden yards. Hundreds of baseball fans created the infamous “Avodog” with their free topping, among many other Peruvian avocado-inspired dishes.

With nearly 20 essential vitamins and minerals, no sodium or cholesterol, and gluten free, it’s no secret why Peruvian Avocados are America’s favorite nutrient dense superfood.

For fans unable to attend the Labor Day weekend baseball games at Yankee Stadium, check out the AFP website to find delicious recipes to serve at your holiday weekend BBQ: www.avocadosfromperu.com or click here to download a free copy of the Avocados From Peru Cookbook.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

 

Madison Serrano, PR Senior Account Executive

Evans Hardy + Young

[email protected]

805-963-5841 x221

 

31
Jul

Avocados from Peru Celebrates 197th Anniversary of the Independence of Peru at Ambassador Reception

Washington, D.C., July 27, 2018 – Avocados From Peru (AFP) enjoyed a tasteful reception at the Peruvian Embassy in Washington, D.C. celebrating the 197th anniversary of the independence of Peru. Hosted by Peruvian Ambassador Carlos Pareja, the event showcased various delectable Peruvian dishes and supplied guests with Peruvian avocado gift bags, which included Peruvian avocados and Cuzco stickers all within a custom made avocado-ripening bag.

“It was an honor to participate in celebrating a historic and memorable event for the country of Peru,” said Xavier Equihua, President and CEO of AFP.

More than 10 ambassadors from European and Latin American countries were in attendance.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture. Avocados from Peru are available in the U.S. from June through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

 

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

805-963-5841 x 218