July 2026 - Avocados From Peru

Two-day promotion gives consumers free chips and guacamole with the purchase of an entrée on July 31 and August 1

FOR IMMEDIATE RELEASE

WASHINGTON, D.C., July 29, 2026 – Avocados From Peru (AFP) today announced a partnership with Chipotle Mexican Grill to celebrate National Avocado Day with one of the restaurant chain’s largest avocado promotions ever. For the first time, Chipotle is extending its National Avocado Day celebration to two days, giving guests free chips and guacamole with the purchase of an entrée on Friday, July 31, and Saturday, August 1.

The offer is available exclusively through the Chipotle app and Chipotle.com using promo code AVO2026 at checkout.

The promotion comes as fresh Avocados From Peru are at the peak of their summer season and widely available in supermarkets and restaurants across the United States.

“National Avocado Day has become one of the most anticipated food celebrations of the summer, and we couldn’t be more excited to partner with Chipotle on what promises to be its biggest National Avocado Day promotion ever,” said Xavier Equihua, President and CEO of the Peruvian Avocado Commission. “Chipotle has helped make fresh guacamole an iconic part of the dining experience in America and has inspired millions of consumers to enjoy fresh Hass avocados in new and delicious ways. We are proud to partner with a brand that shares our commitment to fresh, high-quality ingredients and look forward to celebrating America’s love for avocados during the peak of the Peruvian season.”

Chipotle prepares its signature guacamole fresh throughout the day in restaurants using ripe Hass avocados that are hand-mashed in small batches to deliver the fresh flavor and creamy texture guests have come to expect.

“Our hand-mashed guac and housemade chips are an iconic Chipotle pairing, and this year we’re going bigger than ever for National Avocado Day,” said Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle. “For the first time, we’re giving fans two full days to celebrate with free chips and guac with the purchase of an entrée, because one day simply isn’t enough for something this extra.”

The Chipotle partnership is one of several consumer initiatives featured in Avocados From Peru’s 2026 summer promotional campaign, which includes retail promotions, sports marketing partnerships, consumer sweepstakes, digital advertising and public relations programs designed to encourage avocado consumption throughout the United States during Peru’s peak export season.

Consumers can redeem the National Avocado Day offer on July 31 and August 1 by ordering through the Chipotle app or Chipotle.com and entering promo code AVO2026 at checkout.

About Avocados From Peru

Avocados From Peru is the promotional brand of the Peruvian Avocado Commission (PAC), a U.S.-based nonprofit organization operating under the USDA Federal Marketing Order program. PAC represents Peruvian avocado growers, exporters and U.S. importers and promotes fresh Hass avocados from Peru throughout the United States during the summer season.

U.S. Navy Invites Avocados From Peru to Participate in America’s Historic 250th Anniversary Maritime Celebration

From left to right: Mario Lanzone, Giuseppe Lanzone, Capt. Vince Libasci, Xavier Equihua, Ambassador Juan Pablo Vegas, Consul General Del Aguila, Admiral David Mazur, Kevin Chafee, Luke Sears

FOR IMMEDIATE RELEASE

Washington, DC, July 7, 2026 — Avocados From Peru was honored to participate in America’s 250th Anniversary Maritime Celebration at the invitation of the U.S. Navy, hosting a Superfood Breakfast aboard the USS Arlington on July 2 as part of the historic International Naval Review 250 in New York Harbor.

The breakfast recognized the service and dedication of the men and women of the U.S. armed forces while highlighting the role fresh, nutrient dense foods can play in supporting health, wellness, and sustained energy.

Sailors and honored guests enjoyed a breakfast with avocados and smoothies featuring fresh avocados and blueberries from Peru, showcasing the versatility and nutritional benefits of two of Peru’s premier agricultural exports.

“This was an extraordinary honor for Avocados From Peru,” said Xavier Equihua, president and CEO of the Peruvian Avocado Commission. “To be invited by the U.S. Navy to participate in the commemoration of America’s 250th anniversary was both a privilege and a meaningful opportunity to recognize the men and women who serve our country. It was especially rewarding to see Peru represented not only through our Superfood Breakfast aboard the USS Arlington, but also by the presence of the B.A.P. Unión, one of the world’s largest and most impressive sailing training ships, during Sail250.”

America's Historic 250th Anniversary Maritime Celebration

The USS Arlington, a San Antonio-class amphibious transport dock, is named in honor of the victims and first responders at the Pentagon following the September 11, 2001 terrorist attacks. During the event, Capt. Vince Libasci, commanding officer of the USS Arlington, welcomed guests aboard and shared the ship’s mission and history.

The celebration also highlighted Peru’s participation in Sail250 through the B.A.P. Unión, which joined tall ships and naval vessels from around the world in one of the largest international maritime gatherings ever held in the United States.

Honored guests included Ambassador Juan Pablo Vegas, Chargé d’Affaires of Peru to the United Nations; Oswaldo Del Aguila, Consul General of Peru in New York; Luke Sears, president of LGS Specialty Sales; and Giuseppi and Mario Lanzone, founders of Peruvian Brothers.

The Superfood Breakfast is one of several signature initiatives featured in the Avocados From Peru 2026 summer promotional campaign, which combines retail promotions, sports partnerships, culinary events and strategic media initiatives designed to increase avocado consumption across the United States.

As Peru’s avocado season reaches its peak, Avocados From Peru continues to promote healthy lifestyles by introducing consumers and foodservice professionals to innovative ways to enjoy fresh avocados while creating memorable experiences through partnerships that celebrate community, nutrition and wellness.

About Avocados From Peru
Avocados From Peru is the promotional brand of the Peruvian Avocado Commission, a U.S. non-profit organization operating under the Federal Promotion Program for Hass Avocados and overseen by the U.S. Department of Agriculture. The Commission represents Peruvian avocado growers, exporters and importers and is dedicated to increasing awareness and consumption of fresh Peruvian avocados throughout the United States.