In The Press - Avocados From Peru

World Cup, MLB and NFL Put Avocados From Peru on the National Stage

29 September 2026/by AFP-admin

Avocados From Peru brings its national sports and retail campaign to booth No. 2289 at the Global Produce & Floral Show in Orlando, ahead of a Colts halftime finale.

ORLANDO, Fla., September 29, 2026 — Avocados From Peru is bringing its 2026 sports and retail campaign to the International Fresh Produce Association’s Global Produce & Floral Show next month. Spanning FIFA World Cup broadcasts, the Cincinnati Reds and the Indianapolis Colts, the campaign connects national sports audiences with retailer promotions and fan experiences across the United States. The Peruvian Avocado Commission (PAC) will share the program with industry partners ahead of its football finale at Lucas Oil Stadium.

“We’re connecting our brand with sports, healthy living and community engagement while helping our retail partners increase avocado sales,” said Xavier Equihua, PAC president and CEO. “The sports moments create excitement. Our retailer partnerships give shoppers a way to bring that excitement home.”

World Cup and Retail Reach

During the World Cup, participating retailers received custom-tagged television spots on select local FOX stations, linking broadcasts to stores in their markets. PAC also offered retailer-tagged spots during the MLB All-Star Game and MasterChef. Digital coupons, instant rebates, retail media, social promotions and in-store displays carried the campaign through to the point of purchase.

On the East Coast, Avocados From Peru hosted a Superfood Breakfast aboard the USS Arlington during America’s 250th anniversary maritime celebration in New York Harbor. On the West Coast, its Guac Off Challenge at SeaWorld San Diego brought local personalities together to showcase avocado recipes. Both events complemented PAC’s national media and retail program.

MLB With the Cincinnati Reds

In June, the Cincinnati Reds named Avocados From Peru their Official Avocado and Official Superfood. The partnership included stadium branding, social content, avocado-inspired concessions and a sweepstakes featuring a custom co-branded Toyota Tacoma. Fans could see the truck at Great American Ball Park and community events, while a Reds Guacamole Challenge made avocados part of the game-day experience.

The Midwest was a key focus of the national campaign. Its 12 states are home to nearly 70 million people, compared with approximately 58 million in the Northeast and 80 million in the West, according to U.S. Census Bureau 2025 estimates. PAC sees significant opportunity to grow avocado consumption in the Midwest while continuing to support retail partners nationwide.

NFL Finale With the Colts and Meijer

For its NFL finale, PAC teamed up with the Indianapolis Colts and Meijer for the AVO-Colts Sweepstakes. Entries close October 5.

On October 18, when the Colts host the Tennessee Titans, three semifinalists will compete at halftime in a Price Is Right–style challenge for a custom 2026 AVO-Colts Toyota Tacoma. The winner will be revealed live at Lucas Oil Stadium, which seats more than 60,000 fans. Sweepstakes prizes also include a $2,000 Meijer gift card and a Colts VIP experience.

Colts mascot Blue has helped promote the sweepstakes through fan content featuring the Colts, Meijer and Avocados From Peru. The halftime contest will bring the promotion from fans’ screens to the stadium.

“Together, we can make avocados, and especially guacamole, an even bigger part of the Midwest’s football tradition,” Equihua said.

Promoting Through a Challenging Season

The campaign unfolded during a challenging avocado season. Abundant supplies from multiple origins pressured prices and reduced some retailers’ advance commitments. In response, Peru shipped less fruit to the United States than originally projected. PAC now estimates approximately 140 million pounds of Peruvian avocados for the 2026 U.S. season, underscoring the importance of aligning promotions with fruit available at retail.

Meet Avocados From Peru in Orlando

PAC will welcome retailers, industry partners and friends to Avocados From Peru booth No. 2289 at the Global Produce & Floral Show, October 14–16 at the Orange County Convention Center in Orlando. The booth is among the show’s larger exhibits.

“We invite everyone to stop by our booth for Peruvian tapas, a glass of wine, other refreshments and a chance to win prizes,” Equihua said. “It’s an opportunity to reconnect with our retail partners and friends, celebrate the season’s accomplishments and talk about what comes next.”

About Avocados From Peru

Avocados From Peru is the promotional brand of the Peruvian Avocado Commission, a U.S. nonprofit operating under the federal Hass avocado promotion program and USDA oversight. PAC represents Peruvian avocado growers, exporters and U.S. importers and promotes fresh Hass avocados from Peru in the United States.

Avocados From Peru Teams Up with Indianapolis Colts and Meijer for Ultimate Football Sweepstakes

1 September 2026/by Avocados From Peru Media Team

Partnership celebrates avocados as the ultimate superfood and guacamole as football’s No. 1 snack.

INDIANAPOLIS, Sep 2, 2026 – Avocados from Peru is joining forces with the Indianapolis Colts and existing Colts partner Meijer to celebrate football season while promoting avocados as the ultimate superfood and guacamole as football’s No. 1 snack.

The centerpiece of the collaboration is the AVO-Colts Sweepstakes, running August 21 through October 5, 2026. Fans can enter for the opportunity to win a custom 2026 Toyota Tacoma, a $2,000 Meijer gift card or a VIP Colts experience.

Three semifinalists will be invited to Lucas Oil Stadium on October 18, when the Colts host the Tennessee Titans, to compete in a special game-day challenge to determine who wins the custom Tacoma.

“We are extremely proud to join the Indianapolis Colts and Meijer in bringing together football, healthy eating and unforgettable fan experiences,” said Xavier Equihua, president and CEO of Avocados from Peru. “Indiana represents a tremendous growth opportunity because consumers have historically seen relatively few avocado promotions. Together, we can make avocados—and especially guacamole—an even bigger part of the Midwest’s football tradition.”

“The Colts are excited to welcome Avocados from Peru to this collaboration alongside our valued partner in Meijer,” said Roger VanDerSnick, chief commercial officer of the Indianapolis Colts. “The promotion combines football, the ultimate superfood and an extraordinary experience for our fans. We look forward to welcoming the three semifinalists to Lucas Oil Stadium and seeing one lucky fan drive away in this unique Colts Toyota Tacoma.”

“As a proud partner of the Indianapolis Colts, we are excited to welcome Avocados from Peru to be a part of the Colts’ highly anticipated season,” said Melissa Conway, Director of Community Partnerships & Giving at Meijer. “Avocados are nutritious, versatile and perfect for game-day gatherings, and this partnership gives us another memorable way to engage with our customers and Colts fans this fall.”

To enter, fans must register at Colts.com/AvoColts and follow @AvosFromPeru and @MeijerStores on Instagram by October 5, 2026. No purchase is necessary.

Complete eligibility requirements and official Rules are available at Colts.com/AvoColts.

About Avocados From Peru

Avocados From Peru is the promotional brand of the Peruvian Avocado Commission (PAC), a U.S.-based nonprofit organization operating under the USDA Federal Marketing Order program. PAC represents Peruvian avocado growers, exporters and U.S. importers and promotes fresh Hass avocados from Peru throughout the United States during the summer season.

U.S. Navy Invites Avocados From Peru to Participate in America’s Historic 250th Anniversary Maritime Celebration

7 July 2026/by AFP-admin

U.S. Navy Invites Avocados From Peru to Participate in America’s Historic 250th Anniversary Maritime Celebration

From left to right: Mario Lanzone, Giuseppe Lanzone, Capt. Vince Libasci, Xavier Equihua, Ambassador Juan Pablo Vegas, Consul General Del Aguila, Admiral David Mazur, Kevin Chafee, Luke Sears

FOR IMMEDIATE RELEASE

Washington, DC, July 7, 2026 — Avocados From Peru was honored to participate in America’s 250th Anniversary Maritime Celebration at the invitation of the U.S. Navy, hosting a Superfood Breakfast aboard the USS Arlington on July 2 as part of the historic International Naval Review 250 in New York Harbor.

The breakfast recognized the service and dedication of the men and women of the U.S. armed forces while highlighting the role fresh, nutrient dense foods can play in supporting health, wellness, and sustained energy.

Sailors and honored guests enjoyed a breakfast with avocados and smoothies featuring fresh avocados and blueberries from Peru, showcasing the versatility and nutritional benefits of two of Peru’s premier agricultural exports.

“This was an extraordinary honor for Avocados From Peru,” said Xavier Equihua, president and CEO of the Peruvian Avocado Commission. “To be invited by the U.S. Navy to participate in the commemoration of America’s 250th anniversary was both a privilege and a meaningful opportunity to recognize the men and women who serve our country. It was especially rewarding to see Peru represented not only through our Superfood Breakfast aboard the USS Arlington, but also by the presence of the B.A.P. Unión, one of the world’s largest and most impressive sailing training ships, during Sail250.”

America's Historic 250th Anniversary Maritime Celebration

The USS Arlington, a San Antonio-class amphibious transport dock, is named in honor of the victims and first responders at the Pentagon following the September 11, 2001 terrorist attacks. During the event, Capt. Vince Libasci, commanding officer of the USS Arlington, welcomed guests aboard and shared the ship’s mission and history.

The celebration also highlighted Peru’s participation in Sail250 through the B.A.P. Unión, which joined tall ships and naval vessels from around the world in one of the largest international maritime gatherings ever held in the United States.

Honored guests included Ambassador Juan Pablo Vegas, Chargé d’Affaires of Peru to the United Nations; Oswaldo Del Aguila, Consul General of Peru in New York; Luke Sears, president of LGS Specialty Sales; and Giuseppi and Mario Lanzone, founders of Peruvian Brothers.

The Superfood Breakfast is one of several signature initiatives featured in the Avocados From Peru 2026 summer promotional campaign, which combines retail promotions, sports partnerships, culinary events and strategic media initiatives designed to increase avocado consumption across the United States.

As Peru’s avocado season reaches its peak, Avocados From Peru continues to promote healthy lifestyles by introducing consumers and foodservice professionals to innovative ways to enjoy fresh avocados while creating memorable experiences through partnerships that celebrate community, nutrition and wellness.

About Avocados From Peru
Avocados From Peru is the promotional brand of the Peruvian Avocado Commission, a U.S. non-profit organization operating under the Federal Promotion Program for Hass Avocados and overseen by the U.S. Department of Agriculture. The Commission represents Peruvian avocado growers, exporters and importers and is dedicated to increasing awareness and consumption of fresh Peruvian avocados throughout the United States.