Kaypi Peru Celebration

TO RECEIVE AN INVITATION PLEASE CONTACT: John Stranger, EHY [email protected]

Avocados from Peru: Superfood Star of the Embassy of Peru’s July 25 National Day Celebration at the National Museum of the American Indian

Our extravaganza will include one-of-a-kind specialty dishes including the Avocados from Peru Gelateria serving custom-made avocado gelatos.

Top food influencers will celebrate Peru’s National Day and sample avocado delicacies.

Washington, D.C., July 22, 2019 — Avocados from Peru (AFP) and the Embassy of Peru will celebrate Peruvian culture at “Kaypi Perú” (“This is Peru” in Quechua), a festival celebrating the country’s culture and national day. AFP will be providing perfectly ripe avocados that will be used to create unique dishes including bison sliders with avocado and avocado gelato.

Avocados from Peru

Giuseppe and Mario Lanzone, Avocados from Peru brand ambassadors, will showcase their favorite recipe for avocado causa, an iconic Peruvian dish with savory layers of potato and avocado prepared specially for the festival. Known as “The Peruvian Brothers,” the Lanzones were both born in La Punta, Peru and have been AFP ambassadors for five years. They share their heritage by creating delicious Peruvian fare from three food trucks in Washington D.C that have been voted best in the city on multiple occasions and voted best Peruvian food truck in the United States by the Peruvian American Chefs Association.

Avocados are woven into the thread of Peruvian history and cuisine and are becoming an essential staple of the American diet. Kaypi Perú will highlight the versatility of this delicious superfruit and the innovative dishes that can be created from it.

“Avocados have been a cornerstone of Peruvian culture for over 10,000 years, so it is natural for AFP to support an event like Kaypi Perú that promotes the traditions and heritage of a diverse and ancient culture” said Xavier Equihua, President & CEO of the Peruvian Avocado Commission. “This unique celebration provides an ideal opportunity to showcase the numerous applications and health benefits of Peruvian avocados to a broad audience.”

The National Museum of the American Indian will host Kaypi Perú, an event that is free and open to the public from July 26 through July 28. The museum’s dedication to native cultures and its many programs demonstrating their richness, depth and diversity will enrich and enhance the festival.

The Embassy of Peru is hosting this event in conjunction with its celebration of Peru’s National Day. The Embassy supports and coordinates cultural activities from Peruvian artists who come to Washington, D.C. for presentations and exhibitions in all artistic fields to inform American citizens on Peruvian culture.

The Kaypi Perú Event on July 25 will include:

  • Unique avocado-based dishes and desserts in artistic arrangements
  • An open market where guests can select their choice of avocados and place them in a custom complimentary canvas AFP bags

Kaypi Peru will include a handicraft market, music and dance performances, hands-on activities for children, a gastronomic experience and films highlighting Andean culture.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:

Xavier Equihua, President & CEO

Peruvian Avocado Commission

(302) 547-3625

[email protected]

John Stranger

EHY

[email protected]

(818) 802 2005

Avocados from Peru Teams With Iconic Brands for 2019 Summer Season – Including New York Jets, Michelin Guide, FIFA Women’s World Cup, and More

Washington D.C., May 22, 2019 – Avocados from Peru (AFP) is teaming up this summer with some of the world’s most iconic brands in food and sports (two of America’s favorite pastimes), including the New York Jets, FIFA Women’s World Cup, and the Michelin Guide, to name a few.

AFPNYJ Summer Partnership

“We are honored to be the New York Jets favorite superfood,” said Xavier Equihua, President and CEO of the Peruvian Avocado Commission. “Our fan bases align remarkably well, so the AFP – NYJ partnership is a win-win.” Fans will be able to enjoy complimentary AFP toppings at MetLife Stadium concessions, and even an avocado-themed cooking class at the Jets Cooking School, among other offerings. Topping off the delicious collaboration, AFP and the NYJ will vie for the “largest bowl of guacamole” world record at the NYJ home opener on Sept. 8.

Retail Bins Jets Mock Bin

FIFA Women’s World Cup

AFP also will sponsor FOX Network coverage of the 2019 Women’s World Cup from June 7 to July 7. Twenty-four teams from around the world have been invited to France to compete in the tournament, a month-long competition that occurs every four years. The U.S. team has participated in every World Cup since the tournament began in 1991, and has won the tournament three times. AFP is an official broadcast sponsor of the FIFA cup and is thrilled to be part of this world-class event.

MLB All-Star and NY Yankees-Red Sox London Games

Major League Baseball is heading to Europe for the first time ever, and AFP will be present when the New York Yankees play the Red Sox on June 29 and 30 for the first time in London. Likewise, AFP will be present when the MLB convenes in Cleveland, Ohio on July 9 for the 2019 edition of the All-Star Game.

World Avocado Cup Regatta

AFP also will serve as a founding member of the first ever World Avocado Cup Regatta taking place in San Diego CA, July 13 and 14. This unique event, created by the World Avocado Organization and the San Diego Yacht Club, will feature a series of races in which each participating avocado-producing country will be represented by a sailboat featuring their respective logos on the sails, spinnaker and crew gear.

Michelin Guide for California 2019

In another first, AFP will serve, along with the World Avocado Organization and California Avocados, as official sponsor of the inaugural edition of the Michelin Guide for California. Published annually, the Michelin Guide is the oldest restaurant reference guide in the world, awarding its coveted “Stars”, a highly sought after designation in fine dining, to top restaurants.

The Michelin Guide Star Revelation for California 2019 will be held June 3 in Huntington Beach, at which time the newest Michelin Star awardees will be announced. PAC is honored to be the first agricultural organization invited to be part of this momentous event.

Avocados from Peru bus wrap

Retail Support and Consumer Advertising

AFP will continue to support retailers with a variety of strategic co-marketing opportunities that can be tailored to their preferred programs. Advertising placements in top tier outlets including Women’s Health, Men’s Health, Vanity Fair, and Voguewill highlight the health and fitness benefits of Peruvian Avocados. AFP’s logo continues to gain recognition on bus wraps, and in-store merchandising (including bins and ripening bags), fostering further support and excitement around America’s favorite summer avocado

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September. For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

(805) 963-5841, ext. 218

Xavier Equihua, President & CEO of the Peruvian Avocado Commission Announces 2019 – 2021 Board of Directors, Officers & Marketing Committee

Washington D.C., March 8, 2019 – Xavier Equihua, President and CEO of the Peruvian Avocado Commission, announced the 2019-2021 Board of Directors, Officers and Marketing Committee that will be key in driving growth and creating increased opportunity for the organization. With preparations for the upcoming season well underway, these individuals will help guide efforts that will continue Avocados from Peru’s (AFP’s) ongoing position as an innovator and experiential marketing leader in the industry.

“It is a pleasure to present our new Board of Directors, Officers and Marketing Committee who share the same passion for AFP as I do,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “Their collective experience will ensure continued commitment to excellence in the coming seasons.”

The PAC 2019-2021 Board of Directors, Officers and Marketing Committee are the following individuals:

2019-2021 Board of Directors

Producer Director

Mr. Jose Antonio Castro, AGROKASA

Exporter Directors

Mr. Daniel Bustamante, Agrícola Cerró Prieto

Mr. Enrique Camet, Camet Trading

Mr. Jose Antonio Gomez, Camposol, SA

Mr. Eugenio Oliveira, CPF

Importer Directors

Mr. Giovanni Cavaletto, Index Fresh

Mr. Patrick Cortes, Mission Produce

Mr. Bob Lucy, Del Rey

Mr. Luke Sears, LGS Specialty Sales

2019-2021 Officers 

Mr. Jose Antonio Castro, Chairman

Mr. Jose Antonio Gomez, Vice Chairman

Mr. Luke Sears, Secretary

Mr. Patrick Cortes, Treasurer

Marketing Committee Chairman

Mr. Bob Lucy, Chairman  

2019-2021 Marketing Committee

The Marketing Committee will be represented by the following companies:

Calavo

Camposol

Del Monte

Del Rey

Incavo

Index Fresh

LGS Specialty Sales

Mission Produce

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:

Xavier Equihua, President and CEO

Peruvian Avocado Commission

(302) 547-3625

[email protected]

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

805-963-5841 x 218