Avocados from Peru Celebrates 197th Anniversary of the Independence of Peru at Ambassador Reception

Washington, D.C., July 27, 2018 – Avocados From Peru (AFP) enjoyed a tasteful reception at the Peruvian Embassy in Washington, D.C. celebrating the 197th anniversary of the independence of Peru. Hosted by Peruvian Ambassador Carlos Pareja, the event showcased various delectable Peruvian dishes and supplied guests with Peruvian avocado gift bags, which included Peruvian avocados and Cuzco stickers all within a custom made avocado-ripening bag.

“It was an honor to participate in celebrating a historic and memorable event for the country of Peru,” said Xavier Equihua, President and CEO of AFP.

More than 10 ambassadors from European and Latin American countries were in attendance.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture. Avocados from Peru are available in the U.S. from June through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

805-963-5841 x 218

Avocados from Peru Partners with California Walnuts to Create First Ever Superfood In-Store Tasting with Top Retailers in the U.S. and Europe

Avocados From Peru and California Walnuts superfood tastings will launch in the U.S. and Europe summer 2018

Washington D.C., May 21, 2018 – Avocados From Peru is thrilled to join forces with California Walnuts to promote two of the world’s most potent superfoods through the first ever in-store tasting collaboration between two nutrient-rich powerhouse foods at Costco, Sam’s Club and Walmart in the U.S. and Costco in Europe with the World Avocado Organization.

“We are very excited to be partnering with the world-renowned California Walnut Board,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “This is especially important to us as we are celebrating World Avocado Month in June in both the U.S. and Europe. This collaboration will allow consumers to taste various nutrient-dense and delicious recipes made with delectable Peruvian avocados and California Walnuts –two supreme high-quality superfoods. Walnuts are the only nut that contains a significant amount of omega-3’s and Peruvian avocados contain nearly 20 vitamins and minerals, and are a great source of healthy fats.”

The brands will showcase vibrant and invigorating summer recipes including a walnut avocado salad, walnut avocado toast and walnut avocado yogurt with honey. The demos will begin on June 15th, just in time for Walmart Wellness Day –billed as America’s largest health fair event.

About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

805-963-5841 x 218

805-963-5841 x 218

Avocados from Peru Celebrates World Avocado Month with World Cup Soccer and Major League Baseball Fans

Washington D.C., June 21, 2018 – Avocados From Peru (AFP) is thrilled to be the only avocado brand executing social, digital and broadcast activations on FOX Network during the World Cup soccer matches airing June 14th through July 15th and the Major League Baseball All-Star Game on July 17th at Nationals Park in Washington D.C.

“It’s been over 35 years since Peru has qualified for the World Cup and 50 years since the MLB All Star game was hosted in Washington, D.C.,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “We are very excited about these opportunities to connect with soccer and baseball fans around the world.”

Avocados From Peru will be present on air, desktop, mobile and apps during the Peru vs. France match on June 21st , Group Stage Round of 16 and Championships, as well as airing a commercial during the MLB All Star game on July 17th. AFP is also partnering with Walmart, Stop and Shop and Giant in Washington DC, Philadelphia and Boston to further celebrate and promote these exciting summer activations.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

805-963-5841 x 218