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Avocados from Peru Partners with California Walnuts to Create First Ever Superfood In-Store Tasting with Top Retailers in the U.S. and Europe
/by AFP-adminAvocados From Peru and California Walnuts superfood tastings will launch in the U.S. and Europe summer 2018
Washington D.C., May 21, 2018 â Avocados From Peru is thrilled to join forces with California Walnuts to promote two of the worldâs most potent superfoods through the first ever in-store tasting collaboration between two nutrient-rich powerhouse foods at Costco, Samâs Club and Walmart in the U.S. and Costco in Europe with the World Avocado Organization.
âWe are very excited to be partnering with the world-renowned California Walnut Board,â said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. âThis is especially important to us as we are celebrating World Avocado Month in June in both the U.S. and Europe. This collaboration will allow consumers to taste various nutrient-dense and delicious recipes made with delectable Peruvian avocados and California Walnuts âtwo supreme high-quality superfoods. Walnuts are the only nut that contains a significant amount of omega-3âs and Peruvian avocados contain nearly 20 vitamins and minerals, and are a great source of healthy fats.â
The brands will showcase vibrant and invigorating summer recipes including a walnut avocado salad, walnut avocado toast and walnut avocado yogurt with honey. The demos will begin on June 15th, just in time for Walmart Wellness Day âbilled as Americaâs largest health fair event.
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PACâs promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]
Media Contact:
Xavier Equihua, CEO and President
Peruvian Avocado Commission
(302) 547-3625
[email protected]
Emily Nordee, PR Director
Evans Hardy + Young
[email protected]
805-963-5841 x 218
805-963-5841 x 218
Avocados from Peru Celebrates World Avocado Month with World Cup Soccer and Major League Baseball Fans
/by AFP-adminWashington D.C., June 21, 2018 â Avocados From Peru (AFP) is thrilled to be the only avocado brand executing social, digital and broadcast activations on FOX Network during the World Cup soccer matches airing June 14th through July 15th and the Major League Baseball All-Star Game on July 17th at Nationals Park in Washington D.C.
âItâs been over 35 years since Peru has qualified for the World Cup and 50 years since the MLB All Star game was hosted in Washington, D.C.,â said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. âWe are very excited about these opportunities to connect with soccer and baseball fans around the world.â
Avocados From Peru will be present on air, desktop, mobile and apps during the Peru vs. France match on June 21st , Group Stage Round of 16 and Championships, as well as airing a commercial during the MLB All Star game on July 17th. AFP is also partnering with Walmart, Stop and Shop and Giant in Washington DC, Philadelphia and Boston to further celebrate and promote these exciting summer activations.
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PACâs promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]
Media Contact:
Xavier Equihua, CEO and President
Peruvian Avocado Commission
(302) 547-3625
[email protected]
Emily Nordee, PR Director
Evans Hardy + Young
[email protected]
805-963-5841 x 218
Avocados from Peru Introduces A Brand New Mascot
/by AFP-adminWashington, D.C., May 21, 2018 âFor the first time ever, Avocados From Peru introduces their new brand mascot as part of a refreshed 2018 social media strategy. The mascot imagery draws inspiration from Peru’s heritage and the existing Peruvian Avocado logo. The updated look incorporates hand drawn elements, pops of color, and modernized typography into a unique and flexible brand package. Cultural elements are introduced in unexpected ways, such as silhouettes and tonal graphics used in backgrounds to provide depth and scale.
âOur primary social media objective is to continue building an engaging brand presence that offers an experience unlike any other,â said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. âThrough our new mascot, we are aiming to connect with a younger audience in an interactive way that expands the overall reach of our content.â
The new mascot will add a playful yet sophisticated touch to all AFP digital media outlets and will even be brought to life through video distributed through various digital outlets.
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PACâs promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. from June through September.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]
Media Contact:
Xavier Equihua, CEO and President
Peruvian Avocado Commission
(302) 547-3625
[email protected]
Emily Nordee, PR Director
Evans Hardy + Young
[email protected]
805-963-5841 x 218