© PERUVIAN AVOCADO COMMISSION. ALL RIGHTS RESERVED. THE PERUVIAN AVOCADO COMMISSIONâS (PAC) PROMOTIONAL ACTIVITIES OPERATES UNDER THE OVERSIGHT OF THE UNITED STATES DEPARTMENT OF AGRICULTURE AND IN ACCORDANCE WITH THE HASS AVOCADO PROMOTION, RESEARCH AND INFORMATION ACT OF 2000. PAC IS NOT RESPONSIBLE FOR CONTENT ON ANY EXTERNAL OR THIRD PARTY WEBSITES.
Avocados from Peru Introduces A Brand New Mascot
/by AFP-adminWashington, D.C., May 21, 2018 âFor the first time ever, Avocados From Peru introduces their new brand mascot as part of a refreshed 2018 social media strategy. The mascot imagery draws inspiration from Peru’s heritage and the existing Peruvian Avocado logo. The updated look incorporates hand drawn elements, pops of color, and modernized typography into a unique and flexible brand package. Cultural elements are introduced in unexpected ways, such as silhouettes and tonal graphics used in backgrounds to provide depth and scale.
âOur primary social media objective is to continue building an engaging brand presence that offers an experience unlike any other,â said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. âThrough our new mascot, we are aiming to connect with a younger audience in an interactive way that expands the overall reach of our content.â
The new mascot will add a playful yet sophisticated touch to all AFP digital media outlets and will even be brought to life through video distributed through various digital outlets.
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PACâs promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. from June through September.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]
Media Contact:
Xavier Equihua, CEO and President
Peruvian Avocado Commission
(302) 547-3625
[email protected]
Emily Nordee, PR Director
Evans Hardy + Young
[email protected]
805-963-5841 x 218
Avocados from Peru Kicks Off 2018 Season at the World Cup and MLB All Star Game in Washington D.C., Among Other Strategic Marketing Initiatives
/by AFP-admin170 Million Pounds of Peruvian Avocados are expected to be imported into the United States this summer
Washington D.C., May 21, 2018 â As the worldâs insatiable appetite for avocados continues to skyrocket, the Peruvian Avocado Commission (PAC) is thrilled to be kicking off itâs 2018 season with many exciting retail and consumer focused marketing initiatives. Beginning in June and in celebration of World Avocado Month, Avocados From Peru is the exclusive sponsor of various exciting activations in Washington D.C. during the World Cup and MLB All Star Games. Itâs been over 35 years since Peru qualified for the World Cup and 50 years since the MLB All Star Game was hosted in the nationâs capital. Avocados From Peru will be present on air (they play Denmark June 16th and France June 21st), desktop, mobile and apps.
âGiven the increased supply of Peruvian avocados this season, we will be focusing many of our marketing tactics around retail trade activity alongside supreme consumer tactics,â said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. âPeru will export to the world 660 million pounds of avocados from the middle of April to mid-September, and 170 million pounds will come to the USA. We will be offering various strategic co-marketing opportunities from which retailers can specifically tailor their preferred programs. On the consumer side, we will continue to showcase the nutritional benefits and versatility of Peruvian avocados.â
This summer, consumers will have the opportunity to taste and see the versatility of both Peruvian Avocados and California Walnuts in a first ever superfood demo collaboration at Costco, Samâs Club and Wal-Mart. The demos will be held nationwide across the United States and at various Costcos in Europe. The demos will begin on June 15th, just in time for Wal-Martâs Wellness Day.
Avocados From Peru will also be renewing their partnership with CBS Radio and bringing back the fan-favorite Avo-Dog to baseball fans attending Orioles baseball games over Fatherâs Day weekend this summer. Fans will be able to enjoy a free topping of Peruvian Avocado with the purchase of any food item during the game in Oriole Park at Camden Yards.
Baltimore locals and tourists visiting the Maryland Zoo this summer will also have a chance to participate in âPeru at the Zooâ, the first ever activation by avocados at a zoo in the United States. In celebration of World Avocado Month and Independence Day animal lovers will receive free Peruvian avocados and ripening bags during their visit to the zoo.
Consumers in Washington D.C., Philadelphia, and other cities will also see the return of the signature #AvoBus. This year, AFP will be increasing the amount of public transportation buses wrapped in its iconic image, Machu Picchu. This initiative has received high engagement amongst consumers in previous years and is expected to lead to further excitement around Americaâs favorite summer avocado across all digital channels.
AFPâs 2018 strategic marketing program will also include increased trade and consumer advertising, retail incentive programs, high-profile partnerships and various social media tactics to further engage consumers.  AFP plans to break its 2017 record of 6,500 demos with the retail trade with over 8,000, a first in the category. A robust toolbox of retail activations is also available to retailers, including geo-targeted mobile ads, display bins, and ripening bags.
Consumer activation includes radio spots on popular stations including Spotify and Pandora to remind consumers of the heart-health benefits of Peruvian Avocados. AFP will run full-page ads in regional editions of Vogue, Vanity Fair and Womenâs Health, communicating the health and beauty benefits of Peruvian Avocados. AFP will continue their collaboration with AFPâs global ambassador Fooddeco, by creating beautiful and delicious avocado recipes shared on the Peruvian Avocado website and social media channels.
AFP is thrilled to be kicking off the 2018 with a strong marketing program in which each initiative complements another. This program will strengthen AFPâs reputation as Americaâs favorite heart-healthy summer avocado amongst consumers and retailers nationwide. To learn more about Avocados From Peru, or for heart-healthy Peruvian Avocado recipes, visit: www.avocadosfromperu.com, or click here to download a free copy of the Avocados From Peru Cookbook.
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PACâs promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]
Media Contact:
Xavier Equihua, CEO and President
Peruvian Avocado Commission
(302) 547-3625
[email protected]
Emily Nordee, PR Director
Evans Hardy + Young
[email protected]
805-963-5841 x 218
Avocados Rank #1 in Environmental Working Group’s 2018 ‘Clean 15’ List
/by AFP-adminPeruvian Avocado Season will Launch June 2018
Washington, D.C., April 11, 2018 â Avocados From Peru (AFP) is thrilled to see avocados listed as the #1 cleanest fruit on the Environmental Working Groupâs (EWG) 2018 âClean 15â list. The list is a consumer-friendly guide to fruits and vegetables that contain the least amount of pesticides. Of the avocados tested by the EWG, less than 1% tested positive for pesticides and only one type of pesticide was found âearning the fruit its first place ranking.
âWe are gearing up for and eventful and exciting 2018 Peruvian Avocado season,â said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. âRanking #1 on the âClean 15â list is the perfect way to celebrate the arrival of Peruvian avocadosâ in just a few short weeks.â
Along with being a clean fruit, Peruvian avocados are also a heart-healthy superfood, boasting nearly 20 essential vitamins and minerals, no sodium or cholesterol and are gluten free.
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PACâs promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. from June through September.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected].
Media Contact:
Xavier Equihua, CEO and President
Peruvian Avocado Commission
(302) 547-3625
[email protected]
Emily Nordee, PR Director
Evans Hardy + Young
[email protected]
805-963-5841 x 218