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Avocados from Peru Closes Successful 2016 Export Season
/by AFP-adminAvocados from Peru Closes Successful 2016 Export Season
After an active and prosperous 2016, Avocados from Peru looks forward to 2017
Washington, D.C., October 17, 2016 â Avocados from Peru is pleased to announce the close of a successful 2016 export season that saw continued growth in demand for Peruvian avocados, the launch of both the worldâs first international superfoods brand and a new worldwide cooperative marketing initiative, and official recognition of avocadosâ health benefits from the United States Food and Drug Administration (FDA).
âWe are extremely excited by the success that Avocados from Peru saw during the world-wide 2016 season,â said Xavier Equihua, President and CEO of the Peruvian Avocado Commission. âWe hope to build off of our momentum from 2016, especially in continuing to spread news regarding the health benefits of Peruvian avocados through the new Superfoods from Peru brand, and look forward to a more robust crop and marketing season in 2017.â
In addition to its successful export growth, Avocados from Peru joined together with Blueberries from Peru to form the first international superfoods brand â Superfoods from Peru. Launched during the 5thannual Peru to the World Expo in New York City, which was attended by Guest of Honor Peruvian President Pedro Pablo Kuczynski, the new brand will work to promote the health benefits of Peruvian superfoods â a plethora of products such as avocados, blueberries, pomegranates, and many others â and continue the growth of superfood markets around the world.
Avocados from Peru was also a proponent for the creation of the World Avocado Organization â a partnership between Brazil, Mexico, Peru, South Africa, and the United States. This new non-profit marketing enterprise will work to enhance existing avocado markets in order to raise awareness regarding the benefits of avocados in emerging health conscious markets such as the United Kingdom, the European Union, and Asia.
Capping off the 2016 launch of the Superfoods from Peru brand, the FDA announced new guidelines that allow manufacturers to categorize foods containing certain good fats as âhealthyâ â thereby officially recognizing the benefits of monosaturated fats that have long made avocados a go-to nutritional source for health conscious consumers.
Avocados from Peru remains committed to supplying the United States with top-quality fruit and is excited to exceed the 2016 season by dramatically increasing its export to the US market in 2017.
2016 Season Highlights:
About the Peruvian Avocado Commission:
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PACâs promotional activities are conducted under the guidelines of the Federal Promotion Program for Hass Avocados, which is under the oversight of the U.S. Department of Agriculture.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected] or call 202 607-0560.
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Superfoods from Peru Brand Launches at 5th Annual Peru to the World Expo
/by AFP-adminSuperfoods from Peru Brand Launches at 5th Annual Peru to the World Expo with Peruvian President Pedro Pablo Kuczynski as Guest of Honor
Avocados from Peru and Blueberries from Peru come together to continue sharing Peruâs long-standing tradition as a global supplier of superfoods
Lima, Peru â On Sunday, September 18th, the Peru Agribusiness Association Inc. (PAA) hosted over 600 people at the 5th annual Peru to the World Expo in New York City â headlined by Guest of Honor Peruvian President Pedro Pablo Kuczynski. The event featured a variety of Peruvian cultural and culinary demonstrations and also served as the first time that Avocados from Peru and Blueberries from Peru joined forces to launch the newly created banner of Superfoods from Peru.
âThis event underscores Peruâs rapid ascent as the worldâs number one destination for travel, culture, and culinary adventures,â said Xavier Equihua, CEO and President of the Peruvian Avocado Commission (PAC). âWe are extremely grateful that President Kuczynski was able to join us in celebrating Peruvian culture and the wide variety of incredible superfoods that Peru has to offer the world.â
In addition to being honored by the presence of President Kuczynski, the Peru to the World Expo had the pleasure of welcoming Mr. JosĂ© Antonio GĂłmez BazĂĄn of Camposol Trading, the culinary talents of the award-winning Peruvian Brothers, and Peruvian Minister of Foreign Commerce and Tourism Eduardo Ferreyros, who delivered the keynote address at the event and highlighted agriculture as Peruâs second most important export behind minerals.
Peru has proudly provided the world with superfoods for over 5000 years and there are very few countries that can match its distinction as a net superfood producer. From being the second largest producer of Haas avocados and blueberries in the world, to the production of numerous other superfoods such as pomegranates, figs, mandarins, grapes, coffee, and cacao, Peru is the worldâs go-to source for superfoods and healthy eating.
The Peruvian Avocado Commission is proud to have been a sponsor of this annual celebration and looks forward to continuing to share the benefits of Peruvian superfoods with the world.
About the Peruvian Avocado CommissionâšThe Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PACâs promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected].
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Now in Season, Avocados from Peru Take Unique Approach
/by AFP-adminA Whopping 100 Million Pounds of Avocados to be Imported into the United States this summer from June to September
Washington D.C., June 14, 2016 â The Peruvian Avocado Commission (PAC) jumpstarted its 2016 season by serving a superfood breakfast to the 2000 men and women of the U.S. Navy and Marine Corps on board the famed USS Bataan Navy ship during Fleet Week (May 25th-31st, 2016) in New York City. Following the success of the USS Bataan event, Avocados from Peru (AFP) is taking a fresh and strikingly visual approach to presenting avocados to consumers and the trade. For example the Summer Avocado will showcase a series of recipes entitled âAvocados from Peru in Bloomâ as interpreted by famed Dutch food sculptor Colette Dike of Fooddeco using avocados in the shape of roses and ribbons.
AFP is also launching a series of new video recipes featuring highly influential Peruvian chefs Mitsuharu Tsumura of Maido and Alfredo Aramburu of Cala and Popular of Lima, Peru; and Martin Morales of Ceviche SOHO and Old Street and Andina of London. The video recipes showcase Avocados from Peru in classic and contemporary ways. The whole series of video recipes is now viewable on AFPâs YouTube Channel.
Along with new food photography and captivating video recipes, AFP has released another signature video featuring a vibrant look into the Peruvian landscape, culture and avocado growing process entitled âThe Land of Avocados from Peru.â These videos and photos are available on the AFP YouTube Channel here and will be shared on all social media platforms.
In another example of AFPâs unique approach to reaching consumers, this month and in July, AFP is the first in the produce category to advertise in Vogue and Vanity Fair with its âSuperfood: Beauty from the Insideâ retailer tagged ad.
Building on the success of last yearâs campaign, AFPâs 2016 marketing program is designed to whet consumersâ appetites for the nutrient-dense superfood and provide retailers with innovative incentives to feature avocados from Peru in the produce aisle. For example, demos at the largest retailers will make use of simple, nutritious recipes and mouth-watering food photography to inspire consumers to create superfood avocado smoothies, bite-size avocado toast and chocolate avocado mousse right in their own kitchens.
âWe expect the U.S. consumption of avocados to continue rising at double digits this year,â said Xavier Equihua, CEO and President of PAC. âHass avocados taste great and are extremely versatile, they can be used in all kinds of simple to more elaborate recipes and more consumers are becoming aware that avocados are a nutrient-dense superfood. In addition to showcasing the beneficial nutrients that occur naturally in Avocados from Peru, the commission plans to partner with other Peruvian superfoods such as asparagus, blueberries, figs, quinoa and pomegranates to create synergistic promotional opportunities.â
All AFP events and promotions will be supported by an aggressive social media campaign. Facebook, Instagram, Pinterest and Twitter will provide the growing AFP fan base with hundreds of reasons to select Avocados from Peru including new recipes, photographs and opportunities to share cool avo-tips.
AFPâs popular website, which is more engaging and informative than ever, also continues to be constantly updated and refreshed. For example, during the season the website will include:
ADVERTISING SUPPORT
Radio remains an important advertising channel for AFP. The successful thirty-second spot radio campaign that ran in 24 markets in 2015 will continue in 2016 with expanded reach. The customized attention-grabbing spots promote Peruâs fertile farmland and the fruitâs impressive nutritional profile and will be available to all retailers. In select markets, the spots will be supported with value-added promotions. Popular Internet music streaming service, Pandora, will also run the spots.
To further promote the availability of the summer fruit, these fully customized spots will be recorded by local radio personalities to be aired in their respective markets â increasing flexibility and impact. The spots will promote in-store demos in local markets and any special pricing available in-stores. Consumers in select cities may also see buses wrapped as a larger-than-life full-color billboard featuring the picturesque landscape of Peru and of course, delicious Avocados from Peru.
TRADE SUPPORT
AFP is known for making a splash in trade publications and 2016 wonât disappoint. To kick off the season, several trade publications ran special PAC editions in June.
With increased marketing support and a large volume of fresh avocados imported from Peru, AFP is, once again, offering produce managers a greater variety of tools to merchandise the popular summer fruit.
CONSUMER TACTICS
In addition to the trade promotions and support, AFP is launching a robust consumer program as well and highlights include:
The totality of the 2016 initiatives, which complement each other, will continue to strengthen AFPâs position as the peak summer avocado for consumers and retailers across the country.
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ABOUT THE PERUVIAN AVOCADO COMMISSION
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PACâs promotional activities are conducted under the guidelines of the Federal Promotion Program for Hass Avocados, which is under the oversight of the U.S. Department of Agriculture.
Media Contact: