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Avocados From Peru and Famed Peruvian Chef Martin Morales Captivate New York’s Culinary Elite
/by AFP-adminAvocados from Peru celebrated 2015 season in a series of events across New York City that included the first ever avocado-themed dinner at the James Beard House
Washington D.C. July 15, 2015 – In conjunction with Global Brand Ambassador Chef Martin Morales, Avocados from Peru captured the imaginations and taste buds of New York’s top foodies in a series of highly successful events to kick off the summer season.
Considered one of the pioneers of modern Peruvian cuisine, Morales has taken the UK by storm with his Peruvian-inspired London restaurants Ceviche SoHo, Andina, and Ceviche Old St. He also published his first cookbook in 2014, which was promptly named the #1 Cookbook of the Year by The Times of London.
“Chef Martin Morales takes a modern and innovative approach to classic Peruvian cuisine,” said Xavier Equihua, President and CEO of Peruvian Avocado Commission (PAC). “He is the perfect global ambassador for Avocados from Peru, which are so essential to Peru’s cuisine and culture and have been for thousands of years!”
The weeklong schedule of activities started with a live cooking demo on Sunday, June 28 at the 2015 Summer Fancy Food Show, held at the Javitz Center in honor of National Ceviche Day. Attendees had the opportunity to watch and engage as Chef Martin Morales prepared two of his signature dishes: a vegan Ceviche of Artichoke and Avocado and Avocado Quinoa Salad. Over the next few days, some of the country’s top editors had the opportunity to sample Morales’ Avocado Quinoa Salad and Ceviche Andina, both featuring Peruvian Avocados, at a very special Chefs’ Table promotional appearance at the Hearst Corporation and Conde Nast’s new One World Trade Center headquarters.
Between cookbook signings, media appearances and interviews, Chef Morales also prepared a special dinner at the residence of the Peruvian Ambassador to the UN for more than 40 VIP guests including key culinary influencers, media and important government figures at the Peruvian Trade Commission.
Rounding out the week, Chef Morales prepared dinner for a sold-out crowd at the James Beard House, one of New York City’s most prestigious and influential culinary institutions. The dinner, a first in the avocado category, focused on the versatility, nutrition, and monumental flavor of Avocados from Peru, which are largely considered to be the gold standard in markets around the world.
“I love integrating seasonal superfoods into my cuisine and every year I look forward to the summer avocados from Peru,” said Morales, referring to the fruit’s May-September availability. “Avocados are an essential part of my menus and Peruvian cuisine so I am thrilled to be working with the Peruvian Avocado Commission.”
The week of events was an overwhelming success for all involved and served as an important step towards familiarizing American consumers with the cuisine and culture of Peru, which is the #2 exporter of avocados to the United States.
For recipes from Chef Martin Morales and the Peruvian Avocado Commission or for more information, please visit www.avocadosfromperu.com
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Avocados From Peru and the Peruvian Brothers Make Monumental Debut on the National Mall in Washington, D.C.
/by AFP-adminSMITHSONIAN INSTITUTE CELEBRATES PERUVIAN CULTURE AT THE 49TH ANNUAL FOLKLIFE FESTIVAL
Washington, D.C., June 24, 2015 – The Smithsonian’s 49th Annual Folklife Festival opened this week and for 10 days the rich Peruvian culture will be celebrated on the National Mall in Washington, D.C. It’s estimated that more than a million people will visit the national park to experience and learn about the country’s heritage, its people, its art and sample traditional Peruvian fare that is becoming increasingly popular in the United States.
In celebration of this monumental event, Avocados from Peru (AFP) co-sponsored the opening reception of the Folklife Festival and partnered with the popular Peruvian Brothers, whose food trucks were recently voted number one in D.C. by Washingtonian Life magazine. The Brothers developed an exclusive recipe for the event, Peruvian Avocado Quinoa Salad, a light and healthy vegan meal that will be served to thousands of people every day. This marks the first time fresh avocados of any origin have been served on the National Mall with such fanfare and celebration.
“This Festival allows Avocados from Peru to honor the U.S. at one of the largest events in the country during the fruit’s peak summer season,“ explained Xavier Equihua, President and Chief Executive Officer, Peruvian Avocado Commission. “We are always looking for new and impactful ways to remind consumers that Avocados from Peru are a superfood containing nearly 20 important vitamins and minerals. Our presence at 2015 Smithsonian Folklife Festival is truly a privilege and once in a lifetime opportunity especially since the event will also serve as the backdrop for the traditional 4th of July festivities on the National Mall – the nation’s most important civic space and home to some of the most iconic monuments and memorials in our country.”
To further promote AFP during the Folklife Festival, AFP has wrapped the Peruvian Brothers’ trucks with beautiful imagery of Peru, fresh, ripe avocados and the eye-catching AFP logo. Several D.C. city buses are also wrapped in similar artwork and feature the Giant Food’s supermarket logo.
During the Festival, AFP will launch social media campaigns that encourage followers to visit the Peruvian Brothers on the Mall and offer opportunities to win AFP-branded merchandise.
The Festival runs through July 5, 2015 .
For more information about the AFP please visit www.avocadosfromperu.com or email [email protected].
Contact:
Avocados From Peru and the Peruvian Brothers Make Monumental Debut on the National Mall in Washington, D.C.
/by AFP-adminSMITHSONIAN INSTITUTE CELEBRATES PERUVIAN CULTURE AT THE 49TH ANNUAL FOLKLIFE FESTIVAL
Washington, D.C., June 24, 2015 – The Smithsonian’s 49th Annual Folklife Festival opened this week and for 10 days the rich Peruvian culture will be celebrated on the National Mall in Washington, D.C. It’s estimated that more than a million people will visit the national park to experience and learn about the country’s heritage, its people, its art and sample traditional Peruvian fare that is becoming increasingly popular in the United States.
In celebration of this monumental event, Avocados from Peru (AFP) co-sponsored the opening reception of the Folklife Festival and partnered with the popular Peruvian Brothers, whose food trucks were recently voted number one in D.C. by Washingtonian Life magazine. The Brothers developed an exclusive recipe for the event, Peruvian Avocado Quinoa Salad, a light and healthy vegan meal that will be served to thousands of people every day. This marks the first time fresh avocados of any origin have been served on the National Mall with such fanfare and celebration.
“This Festival allows Avocados from Peru to honor the U.S. at one of the largest events in the country during the fruit’s peak summer season,“ explained Xavier Equihua, President and Chief Executive Officer, Peruvian Avocado Commission. “We are always looking for new and impactful ways to remind consumers that Avocados from Peru are a superfood containing nearly 20 important vitamins and minerals. Our presence at 2015 Smithsonian Folklife Festival is truly a privilege and once in a lifetime opportunity especially since the event will also serve as the backdrop for the traditional 4th of July festivities on the National Mall – the nation’s most important civic space and home to some of the most iconic monuments and memorials in our country.”
To further promote AFP during the Folklife Festival, AFP has wrapped the Peruvian Brothers’ trucks with beautiful imagery of Peru, fresh, ripe avocados and the eye-catching AFP logo. Several D.C. city buses are also wrapped in similar artwork and feature the Giant Food’s supermarket logo.
During the Festival, AFP will launch social media campaigns that encourage followers to visit the Peruvian Brothers on the Mall and offer opportunities to win AFP-branded merchandise.
The Festival runs through July 5, 2015 .
For more information about the AFP please visit www.avocadosfromperu.com or email [email protected].
Contact: