Partnership celebrates avocados as the ultimate superfood and guacamole as football’s No. 1 snack.

INDIANAPOLIS, Sep 2, 2026 – Avocados from Peru is joining forces with the Indianapolis Colts and existing Colts partner Meijer to celebrate football season while promoting avocados as the ultimate superfood and guacamole as football’s No. 1 snack.

The centerpiece of the collaboration is the AVO-Colts Sweepstakes, running August 21 through October 5, 2026. Fans can enter for the opportunity to win a custom 2026 Toyota Tacoma, a $2,000 Meijer gift card or a VIP Colts experience.

Three semifinalists will be invited to Lucas Oil Stadium on October 18, when the Colts host the Tennessee Titans, to compete in a special game-day challenge to determine who wins the custom Tacoma.

“We are extremely proud to join the Indianapolis Colts and Meijer in bringing together football, healthy eating and unforgettable fan experiences,” said Xavier Equihua, president and CEO of Avocados from Peru. “Indiana represents a tremendous growth opportunity because consumers have historically seen relatively few avocado promotions. Together, we can make avocados—and especially guacamole—an even bigger part of the Midwest’s football tradition.”

“The Colts are excited to welcome Avocados from Peru to this collaboration alongside our valued partner in Meijer,” said Roger VanDerSnick, chief commercial officer of the Indianapolis Colts. “The promotion combines football, the ultimate superfood and an extraordinary experience for our fans. We look forward to welcoming the three semifinalists to Lucas Oil Stadium and seeing one lucky fan drive away in this unique Colts Toyota Tacoma.”

“As a proud partner of the Indianapolis Colts, we are excited to welcome Avocados from Peru to be a part of the Colts’ highly anticipated season,” said Melissa Conway, Director of Community Partnerships & Giving at Meijer. “Avocados are nutritious, versatile and perfect for game-day gatherings, and this partnership gives us another memorable way to engage with our customers and Colts fans this fall.”

To enter, fans must register at Colts.com/AvoColts and follow @AvosFromPeru and @MeijerStores on Instagram by October 5, 2026. No purchase is necessary. 

Complete eligibility requirements and official Rules are available at Colts.com/AvoColts.

About Avocados From Peru

Avocados From Peru is the promotional brand of the Peruvian Avocado Commission (PAC), a U.S.-based nonprofit organization operating under the USDA Federal Marketing Order program. PAC represents Peruvian avocado growers, exporters and U.S. importers and promotes fresh Hass avocados from Peru throughout the United States during the summer season.