Washington, D.C., May 21, 2018 –For the first time ever, Avocados From Peru introduces their new brand mascot as part of a refreshed 2018 social media strategy. The mascot imagery draws inspiration from Peru’s heritage and the existing Peruvian Avocado logo. The updated look incorporates hand drawn elements, pops of color, and modernized typography into a unique and flexible brand package. Cultural elements are introduced in unexpected ways, such as silhouettes and tonal graphics used in backgrounds to provide depth and scale.
“Our primary social media objective is to continue building an engaging brand presence that offers an experience unlike any other,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “Through our new mascot, we are aiming to connect with a younger audience in an interactive way that expands the overall reach of our content.”
The new mascot will add a playful yet sophisticated touch to all AFP digital media outlets and will even be brought to life through video distributed through various digital outlets.
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. from June through September.
Xavier Equihua, CEO and President
Peruvian Avocado Commission
Emily Nordee, PR Director
Evans Hardy + Young
805-963-5841 x 218