“Eat Healthy, Live Green”

AVO EV SWEEPSTAKES PROGRAM

AFP is pleased to be the first in the produce category to provide our partners with the AVO EV Summer Sweepstakes Program. The successful program provides your customers with the chance to win the ultimate sustainable “green machine,” the AVO EV. We employ various tactics to activate and promote this high-value program including digital, linear TV and in-and-out store tactics and assets. The following are examples showcasing the way we executed the program using EV’s to promote the sell-in of AFP.

MULTIPLATFORM MEDIA

MULTICHANNEL MEDIA SUPPORT

AFP is pleased to provide our partners with tagged spots in linear TV, OTT and streaming platforms and digital outlets.

SPONSORSHIP OF TOP MEDIA PROGRAMMING

AFP is the local sponsor of top media programming, including Gordon Ramsay’s “Master Chef” and the MLB All-Star Game, to name a few. We use the power of media to promote the availability of AFP at our retailer partner’s supermarkets as well as any special programs such as the AVO EV Summer Sweepstakes Program.

CUSTOM MULTICHANNEL CONTENT

We create custom content including avocado recipes featuring our influencers and even Gordon Ramsey.

CUSTOM EDUCATIONAL AND RECIPE CONTENT FOR DIGITAL AND SOCIAL MEDIA INTEGRATION

We also love to educate our customers on how to ripen, select and use avocsdos from Peru! We offer a suite of educational videos and imagery. AFP is pleased to customize such content for use in your digital and social media channel needs.

IN-STORE SUPPORT

E-COUPON, IRC & ROLLOVER PROGRAM

AFP can offer you funding and artwork support to execute e-coupons and other price reduction tactics to help you sell more AFP during the summer and fall.
JUNE - OCTOBER

CO-BRANDED IN-STORE DEMOS

AFP can fund and collaborate to create the perfect co-branded demos with other complementary products to help sell more avocados by showcasing them as part of demos.​
JUNE - OCTOBER

THE AFP AVO FOOD TRUCK - THE ULTIMATE MOBILE DEMO

AFP has the ultimate mobile experience to demo avocados on site in a unique way that will surely delight your customers with the custom AFP AVO Food Truck by the Peruvian Brothers.

THE AFP-RETAILER DONATION PROGRAM

AFP believes it is important to give back to your communities. Please join AFP in the fight against hunger and food insecurity. AFP is the first association in the avocado category to develop a specific philanthropic program to jointly donate avocados to assist local Feeding America food-bank networks with hunger relief efforts.
JUNE - OCTOBER

CUSTOM IN-STORE POS MATERIALS

AFP offers custom collapsible educational bins, POS cards and ripening bags - all promoting the best way to use, ripen and preserve AFP. All of our materials offer a free download via QRC’s to the first e-cookbook devoted to cooking with avocados.
JUNE - OCTOBER

PRINTED & DIGITAL FLYER SUPPORT

AFP can provide funding and artwork for flyers featuring “on-ad” pricing for AFP in your weekly printed and digital flyers. Such ads are further complemented by offering a free download to the AFP e-cookbook as a gift to your customers.
JUNE - OCTOBER

DISPLAY CONTEST SUPPORT

AFP amplifies your in-store experience by providing funding, assets and artwork to conduct impactful display contests to reward your produce team with exciting prizes for the winners of the best AFP displays during key periods.
JUNE - OCTOBER

ORGANIC AVOCADO MARKETING PROGRAM

We are also pleased to offer you the first ever in the category with county-of-origin marketing support and an educational mesh bag devoted exclusively to promote the sell-in of organic avocados.

AFP CUSTOM MESH BAG

AFP is the only association in the avocado category to provide funding and support to promote the sell-in of organic AFP. Via your supplier we are also pleased to offer he first ever country-of-origin educational mesh bag for organic avocados in the category.

AFP AVO BUSES & AVO SHELTERS PROGRAM

AFP is pleased to offer you custom tagged buses and shelters in your favorite cities and routes to promote the availability of AFP at your supermarkets.
JUNE - OCTOBER

THE AVO E-BIKE SOCIAL MEDIA PROMO

To promote our partnership with Gen Z’s and Millennial consumers, we created the AVO Bike giveaway. Your clients would enter to win the AVO-Bike by following us on Instagram and posting a picture of their favorite way of eating avocados. We use bike sharing stations in urban cities and the power of Instagram to promote the giveaways.

FOODSERVICE MARKETING SUPPORT

AFP is pleased to provide our foodservice partners with custom marketing programs designed to your needs, from in-store POP materials to funding for free toppings of AFP during key Summer and Fall weekends.

EXCLUSIVE E-COOKBOOKS FOR YOUR CUSTOMERS

AFP is pleased to provide your customers with free downloads via QRC’s to our exclusive e-cookbooks in English and Spanish. Our e-cookbooks can be used to complement the sell-in of AFP in many formats, including banner ads, social media posts, point of sale materials and printed and e-coupon offerings.