SMITHSONIAN INSTITUTE CELEBRATES PERUVIAN CULTURE AT THE 49TH ANNUAL FOLKLIFE FESTIVAL Washington, D.C., June 24, 2015 – The Smithsonian’s 49th Annual Folklife Festival opened this week and for 10 days the rich Peruvian culture will be celebrated on the National Mall in Washington, D.C. It’s estimated that more than a million people will visit the […]
Peruvian Avocado Commission kicks off 2015 season with monumental marketing campaign and a salute to the men and women of the historic U.S.S. Cole. A RECORD 150 POUND OF AVOCADOS TO BE IMPORTED INTO THE UNITED STATES THIS SUMMER. Washington D.C., June 1, 2015 — The Peruvian Avocado Commission (PAC) kicked off the 2015 season by serving a super food […]
Washington D.C., October 15, 2014 — As the Peruvian Avocado Commission (PAC) closes out a monumental 2014 season, it’s not resting on its laurels. The second largest avocado importer in the United States is preparing for 2015, which is projected to be its biggest year ever in terms of amount of fruit imported. More customized retailer programs, impactful new advertising, […]
Washington D.C., September 30, 2014 — The end of the Avocados from Peru season is fast approaching, but the website will remain an active resource for folks who cannot resist the silky fruit from Peru. Visit Avocados from Peru’s ever expanding and engaging website – www.avocadosfromperu.com – for a plethora of unique recipes that use avocados […]
IMPACTFUL RETAIL-FOCUSED RADIO CAMPAIGNS ARE FIRST FOR THE AVOCADO CATEGORY Washington D.C., August 13, 2014 — This summer, the Peruvian Avocado Commission (PAC) launched its first multi-faceted marketing program and its unique radio strategy is proving itself on every level. The first of its kind national summer radio campaign, and more importantly, the value-added promotions, […]
Advertising and Retail Promotions to Support “Monumental Taste” Marketing Campaign WASHINGTON, D.C., June 13, 2013 – Big, delicious Avocados from Peru are returning to the United States this June through September. To celebrate, the Peruvian Avocado Commission is launching an inaugural marketing campaign this summer to commemorate the Peruvian avocado season. As demand for avocados […]