Washington D.C., October 15, 2014 āĀ As theĀ Peruvian Avocado CommissionĀ (PAC) closes out a monumental 2014 season, it’s not resting on its laurels. TheĀ second largest avocado importer in the United StatesĀ is preparing for 2015, which is projected to be its biggest year ever in terms of amount of fruit imported. More customized retailer programs, impactful new advertising, […]
Washington D.C., September 30, 2014 āĀ The end of the Avocados from Peru season is fast approaching, but the website will remain an active resource for folks who cannot resist the silky fruit from Peru. Visit Avocados from Peruās ever expanding and engaging website ā www.avocadosfromperu.com ā for a plethora of unique recipes that use avocados […]
IMPACTFUL RETAIL-FOCUSED RADIO CAMPAIGNS ARE FIRST FOR THE AVOCADO CATEGORY Washington D.C., August 13, 2014 ā This summer, the Peruvian Avocado Commission (PAC) launched its first multi-faceted marketing program and its unique radio strategy is proving itself on every level. The first of its kind national summer radio campaign, and more importantly, the value-added promotions, […]
Advertising and Retail Promotions to Support āMonumental Tasteā Marketing Campaign WASHINGTON, D.C., June 13, 2013 ā Big, delicious Avocados from Peru are returning to the United States this June through September. To celebrate, the Peruvian Avocado Commission is launching an inaugural marketing campaign this summer to commemorate the Peruvian avocado season. As demand for avocados […]