Avocado ‘Avoween’ unique inspired recipes and images styled by Fooddeco exclusively for Avocados from Peru & the World Avocado Organization

Washington, D.C. & London, October 23, 2018 –In celebration of a record breaking 2018 season, Avocados from Peru (AFP) and the World Avocado Organization have partnered with Fooddeco to launch a series of ‘Avoween’ images, which will be highlighted in AFP’s digital marketing campaigns throughout the end of the season. AFP has had a long-standing relationship with Collette Dike, founder of Fooddeco, an international food styling firm that specializes in working with Peruvian avocados.

“Peruvian Avocado season is continuing to get longer and longer,” said Xavier Equihua, President & CEO of the Peruvian Avocado Commission. “This has been our best season yet. Peruvian avocados will be available through October this year and therefore, we want to celebrate and close out an exciting season with this unique and timely collaboration.”

Grab the last of this season’s Peruvian avocados in-store and kick-off your Halloween festivities with a Frankenstein Smoothie, Black Widow Smoothie Bowl, Witch Fingers Avocado Toast, or Guacamole Brain Dip with Spooky Crisps.

The full recipes are below:

Frankenstein Smoothie

with dark chocolate ‘hair’

Ingredients (for 2 smoothies)

1 avocado (from the refrigerator), flesh from

1 handful of (unsalted) walnuts

100 grams fresh spinach

½ celery stalk

1 tsp. chia seeds

1 tsp. hemp seeds

1 green apple (from the refrigerator)

2 tbsp agave syrup

250 ml almond milk, unsweetened

For the chocolate (hair) rim: 50-gram pure chocolate

Topping (brains): Blueberries

Method

Melt the chocolate au bain-marie. Turn a glass (or jar) upside-down and spoon a generous amount of chocolate along the upper rim of the glass. Rotate the glass until you’ve coated the entire rim. Now turn the glass right side up, and the chocolate will run down the sides. Make sure you’re close to the freezer. If the chocolate resembles ‘Frankenstein’ hair, put the glass in the freezer at once, and leave in there for at least 5 minutes. Repeat with the second glass. Remove the glasses from the freezer – use a small drip of chocolate and use it to glue 2 blueberry ‘eyes’ to the frozen glass. Repeat with the second glass. Optionally make a stich with the chocolate and a skewer (as seen on photo). Put both glasses back in the freezer for another 5 minutes.

Meanwhile, make the smoothie. Blend all the ingredients in a food processor until smooth. Pour the smoothie into the glasses (or jars), put blueberries on top and add straws. Serve immediately.

Black Widow Smoothie-Bowl

Ingredients (for 2 smoothie bowls)

1 avocado (from the refrigerator), flesh from

1 handful of (unsalted) walnuts

100 gram fresh spinach

½ celery stalk

1 tsp. chia seeds

1 tsp. hemp seeds

1 green apple (from the refrigerator)

2 tbsp. agave syrup

200 ml almond milk, unsweetened (cold)

For the spider web: ± 100 ml coconut yoghurt, granola, blueberries, dried rose petals, lime zest and chia seeds

Necessity: skewer

Method

Blend all the ingredients for the smoothie in a food processor until smooth. Pour the smoothie into small bowls. Use the coconut yoghurt to make the ‘spider web’ start with a small drip of the yoghurt in the middle of the smoothie bowl and continue with making ± 3 circles around this ‘dot’. Use a skewer to draw lines from the middle (inner dot) to the outside of the bowl. The amount of lines depends on the size of the bowl. Make as many lines as you like. Make a spider by putting 1 big (body) and 1 small (head) blueberry in the middle and cut 8 legs out of 2 big blueberries. Place the legs around the body of the spider. Repeat with the second bowl. Decorate your smoothie bowls with the toppings and serve immediately.

Witch Fingers Avocado Toast (12 fingers)

Ingredients

3 big (as long as possible) slices dark brown bread

1 avocado

12 white almonds (to resemble nails)

Paprika or cayenne powder

Salt, pepper, and chili flakes to taste

Method

Toast the bread, remove the crust, and cut out of 2 slices 12 long fingers (1.5 cm wide).

Use the third toast to make the ‘dirt’: put the toast in the food processor and mix until it looks like ground earth.

Cut the avocado in half and remove the pit, mash the avocado and season with salt pepper and chili flakes to taste.

Sprinkle the ‘dirt’ on a nice plate, smear some avocado spread on the fingers. Put some paprika or cayenne powder on top of the finger and put the almond ‘nail’ on top.

Guacamole Brain Dip with Spooky Crisps

Ingredients

1 small cauliflower

Your favourite guacamole

4 (multi grain) tortilla wraps

2 tbsp Olive oil

Curry powder (could be replaced by paprika powder)

Necessity: Halloween molds (if possible use different Halloween shapes) and baking paper

Method

Remove the leaves from the cauliflower and cut a slice from the top so it can stand upside down. Preheat the oven to 180 degrees Celsius. Cover tortillas on both sides with the olive oil. Make as many spooky Halloween shapes out of the tortilla wraps as possible. Put them on an oven safe plate covered with the baking paper. Sprinkle them with some curry powder. Bake the wrap figures until they are crispy for about 7 minutes (every oven is different). Meanwhile wash the cauliflower. Remove as much of the stem as possible. Prepare your favorite (or use store bought) guacamole and stuff the cauliflower with the guacamole. Serve the tortilla crisps with the cauliflower brain dip!

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. from June through September.

For more information about the PAC please visit www.avocadosfromperu.com or email info@avocadosfromperu.com

Washington, D.C., July 27, 2018 – Avocados From Peru (AFP) enjoyed a tasteful reception at the Peruvian Embassy in Washington, D.C. celebrating the 197th anniversary of the independence of Peru. Hosted by Peruvian Ambassador Carlos Pareja, the event showcased various delectable Peruvian dishes and supplied guests with Peruvian avocado gift bags, which included Peruvian avocados and Cuzco stickers all within a custom made avocado-ripening bag.

“It was an honor to participate in celebrating a historic and memorable event for the country of Peru,” said Xavier Equihua, President and CEO of AFP.

More than 10 ambassadors from European and Latin American countries were in attendance.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture. Avocados from Peru are available in the U.S. from June through September.

For more information about the PAC please visit www.avocadosfromperu.com or email info@avocadosfromperu.com

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

info@avocadosfromperu.com

 

Emily Nordee, PR Director

Evans Hardy + Young

enordee@ehy.com

805-963-5841 x 218

Washington D.C., June 21, 2018 – Avocados From Peru (AFP) is thrilled to be the only avocado brand executing social, digital and broadcast activations on FOX Network during the World Cup soccer matches airing June 14th through July 15th and the Major League Baseball All-Star Game on July 17th at Nationals Park in Washington D.C.

“It’s been over 35 years since Peru has qualified for the World Cup and 50 years since the MLB All Star game was hosted in Washington, D.C.,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “We are very excited about these opportunities to connect with soccer and baseball fans around the world.”

Avocados From Peru will be present on air, desktop, mobile and apps during the Peru vs. France match on June 21st , Group Stage Round of 16 and Championships, as well as airing a commercial during the MLB All Star game on July 17th. AFP is also partnering with Walmart, Stop and Shop and Giant in Washington DC, Philadelphia and Boston to further celebrate and promote these exciting summer activations.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email info@avocadosfromperu.com

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

info@avocadosfromperu.com

 

Emily Nordee, PR Director

Evans Hardy + Young

enordee@ehy.com

805-963-5841 x 218

170 Million Pounds of Peruvian Avocados are expected to be imported into the United States this summer

Washington D.C., May 21, 2018 – As the world’s insatiable appetite for avocados continues to skyrocket, the Peruvian Avocado Commission (PAC) is thrilled to be kicking off it’s 2018 season with many exciting retail and consumer focused marketing initiatives. Beginning in June and in celebration of World Avocado Month, Avocados From Peru is the exclusive sponsor of various exciting activations in Washington D.C. during the World Cup and MLB All Star Games. It’s been over 35 years since Peru qualified for the World Cup and 50 years since the MLB All Star Game was hosted in the nation’s capital. Avocados From Peru will be present on air (they play Denmark June 16th and France June 21st), desktop, mobile and apps.

“Given the increased supply of Peruvian avocados this season, we will be focusing many of our marketing tactics around retail trade activity alongside supreme consumer tactics,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “Peru will export to the world 660 million pounds of avocados from the middle of April to mid-September, and 170 million pounds will come to the USA. We will be offering various strategic co-marketing opportunities from which retailers can specifically tailor their preferred programs. On the consumer side, we will continue to showcase the nutritional benefits and versatility of Peruvian avocados.”

This summer, consumers will have the opportunity to taste and see the versatility of both Peruvian Avocados and California Walnuts in a first ever superfood demo collaboration at Costco, Sam’s Club and Wal-Mart. The demos will be held nationwide across the United States and at various Costcos in Europe. The demos will begin on June 15th, just in time for Wal-Mart’s Wellness Day.

Avocados From Peru will also be renewing their partnership with CBS Radio and bringing back the fan-favorite Avo-Dog to baseball fans attending Orioles baseball games over Father’s Day weekend this summer. Fans will be able to enjoy a free topping of Peruvian Avocado with the purchase of any food item during the game in Oriole Park at Camden Yards.

Baltimore locals and tourists visiting the Maryland Zoo this summer will also have a chance to participate in “Peru at the Zoo”, the first ever activation by avocados at a zoo in the United States. In celebration of World Avocado Month and Independence Day animal lovers will receive free Peruvian avocados and ripening bags during their visit to the zoo.

Consumers in Washington D.C., Philadelphia, and other cities will also see the return of the signature #AvoBus. This year, AFP will be increasing the amount of public transportation buses wrapped in its iconic image, Machu Picchu. This initiative has received high engagement amongst consumers in previous years and is expected to lead to further excitement around America’s favorite summer avocado across all digital channels.

AFP’s 2018 strategic marketing program will also include increased trade and consumer advertising, retail incentive programs, high-profile partnerships and various social media tactics to further engage consumers.  AFP plans to break its 2017 record of 6,500 demos with the retail trade with over 8,000, a first in the category. A robust toolbox of retail activations is also available to retailers, including geo-targeted mobile ads, display bins, and ripening bags.

Consumer activation includes radio spots on popular stations including Spotify and Pandora to remind consumers of the heart-health benefits of Peruvian Avocados. AFP will run full-page ads in regional editions of Vogue, Vanity Fair and Women’s Health, communicating the health and beauty benefits of Peruvian Avocados. AFP will continue their collaboration with AFP’s global ambassador Fooddeco, by creating beautiful and delicious avocado recipes shared on the Peruvian Avocado website and social media channels.

AFP is thrilled to be kicking off the 2018 with a strong marketing program in which each initiative complements another. This program will strengthen AFP’s reputation as America’s favorite heart-healthy summer avocado amongst consumers and retailers nationwide. To learn more about Avocados From Peru, or for heart-healthy Peruvian Avocado recipes, visit: www.avocadosfromperu.com, or click here to download a free copy of the Avocados From Peru Cookbook.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email info@avocadosfromperu.com

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

info@avocadosfromperu.com

 

Emily Nordee, PR Director

Evans Hardy + Young

enordee@ehy.com

805-963-5841 x 218

Avocados From Peru closes its most successful season yet by supplying enough avocados to the U.S. market to help surpass 2016 distribution levels

Washington, DC, October 9, 2017 –Due to this season’s avocado shortage in the U.S., Avocados from Peru (AFP) shipped a record 145 million pounds of Peruvian avocados to the U.S. in an extremely condensed window of time during the summer months. Thanks to AFP, the U.S.’s demand for avocados this 2017 season was met and in turn, AFP experienced one of its most successful seasons.

“The shortage in the U.S. avocado market this past summer provided AFP the opportunity to maximize our distribution,” said Jose Antonio Castro, AFP Chairman. “We were happy to meet the U.S.’s demand for avocados this season.”

As America’s favorite heart-healthy superfood, AFP boasts 20 essential vitamins and minerals, no sodium or cholesterol and are gluten free.

This season’s marketing initiatives included strategic partnerships with many top retailers. “We saw great success this season by partnering with major retail stores like Costco, Walmart and Sam’s Club,” said Xavier Equihua, President & CEO of the Peruvian Avocado Commission. “Collectively we executed an unprecedented 6,000 Peruvian avocado demos at these large retail outlets between June and August this season. This initiative played a crucial role in reaching consumers nationwide.”

Peruvian Avocado in Walmart’s Wellness Day 2017:

AFP was selected by Walmart to be the first in the avocado category to be a part of its 2017 Wellness Day. Walmart’s Wellness Day is considered to be the largest health fair in the world and is held on the same day in June every year in over 4,500 Walmart stores. AFP served thousands of Walmart shoppers its signature Avocado & Blueberry Smoothie on Wellness Day.

Highlights of the 2017 Season Include:

• A kick-off July 4th event where APF treated baseball fans to a free topping of fresh Peruvian Avocado with the purchase of an Oriole dog during the Baltimore Orioles vs. Tampa Bay Rays game in Oriole Park at Camden Yards. The Avo-Dog is quickly becoming a baseball fan favorite!
• AFP took over the bus wraps of several American cities including our nation’s capital, Washington D.C.
• A morning TV show segment on the top rated news broadcasting station in Baltimore, NBC’s WBAL News Channel 11. The segment featured several summer Peruvian Avocado dishes prepared and presented by the chefs and global ambassadors for AFP, the Peruvian Brothers
• AFP co-sponsored a festival at the Smithsonian’s National Museum of the American Indian in Washington, D.C, along with the Embassy of Peru, titled “Kaypi Peru,” (“This is Peru”), highlighting the South American nation’s rich and diverse cultural heritage. AFP created unique dishes for the event including Peruvian avocado truffles, avocado oatmeal cookies, avocado and bison sliders, and a multi-flavored avocado gelateria.
• AFP featured ‘Fresh Summer Recipes’ on the nationally syndicated morning TV show, “All About Summer” generating 2.5 million impressions nationwide.
• AFP was pleased to participate in Apeel Sciences™ product trial earlier this year. Apeel Sciences™ develops plant-based technologies that protect crops and harvested produce. AFP supports their mission to eliminate food spoilage and reduce reliance on chemicals in the agriculture industry. The trial revealed that Apeel Sciences™ technologies add multiple days of additional marketable lifespan to Peruvian avocados.

AFP’s 2017 End-of-Season meeting will be held in New Orleans, LA on October 19^th, 2017 (one day prior to the PMA’s Fresh Summit). The featured guests include Dr. James Rogers, Ph.D. from Apeel Sciences™ and Dr. Debasish Bandyopadhyay, Ph.D. from the University of Texas. Dr. Rogers will present his company’s signature plant-based technologies that have been tested and proven to prolong avocado shelve life. Dr. Debasish Bandyopadhyay will present his scientific findings regarding avocado seed husk oil. His research shows that behenyl alcohol, an important ingredient used in anti-viral medications, heptacosane, which may inhibit the growth of tumor cells, and dodecanoic acid, which increases high density lipoprotein (known as HDL) are all present in avocado seed husk oil. As a result, avocado seed husk oil may reduce the risk of atherosclerosis and other diseases.

“We are thrilled that Dr. Bandyopadhyay will present before our association the findings of this important study,” said Mr. Daniel Bustamante, AFP Marketing Committee Chairman & Director. “This groundbreaking study was first presented two months ago during the American Chemical Society (ACS) Annual Meeting. The ACS is the world’s largest scientific society.”

The marketing efforts of AFP reflect the organization’s commitment to supplying the U.S. with top-quality fruit during the summer season. Peru has been named South America’s Leading Culinary Destination by the World Travel Awards. AFP, Peru’s most popular superfood, are looking forward to an exciting season ahead!

For additional photos of the 2017 Peruvian Avocado Commission season, please visit: https://avocadosfromperu.com/2017-season-recap/

 

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ABOUT THE PERUVIAN AVOCADO COMMISSION

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the Federal Promotion Program for Hass Avocados, which is under the oversight of the U.S. Department of Agriculture.

 

For more information about the PAC please visit www.avocadosfromperu.com or email info@avocadosfromperu.com