Avocados from Peru Partners with California Walnuts to Create First Ever Superfood In-Store Tasting with Top Retailers in the U.S. and Europe
Avocados From Peru and California Walnuts superfood tastings will launch in the U.S. and Europe summer 2018
Washington D.C., May 21, 2018 – Avocados From Peru is thrilled to join forces with California Walnuts to promote two of the world’s most potent superfoods through the first ever in-store tasting collaboration between two nutrient-rich powerhouse foods at Costco, Sam’s Club and Walmart in the U.S. and Costco in Europe with the World Avocado Organization.
“We are very excited to be partnering with the world-renowned California Walnut Board,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “This is especially important to us as we are celebrating World Avocado Month in June in both the U.S. and Europe. This collaboration will allow consumers to taste various nutrient-dense and delicious recipes made with delectable Peruvian avocados and California Walnuts –two supreme high-quality superfoods. Walnuts are the only nut that contains a significant amount of omega-3’s and Peruvian avocados contain nearly 20 vitamins and minerals, and are a great source of healthy fats.”
The brands will showcase vibrant and invigorating summer recipes including a walnut avocado salad, walnut avocado toast and walnut avocado yogurt with honey. The demos will begin on June 15th, just in time for Walmart Wellness Day –billed as America’s largest health fair event.
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]
Xavier Equihua, CEO and President
Peruvian Avocado Commission
Emily Nordee, PR Director
Evans Hardy + Young
805-963-5841 x 218
805-963-5841 x 218