Avocados From Peru Teams Up with Indianapolis Colts and Meijer for Ultimate Football Sweepstakes

Partnership celebrates avocados as the ultimate superfood and guacamole as football’s No. 1 snack.

INDIANAPOLIS, Sep 2, 2026 – Avocados from Peru is joining forces with the Indianapolis Colts and existing Colts partner Meijer to celebrate football season while promoting avocados as the ultimate superfood and guacamole as football’s No. 1 snack.

The centerpiece of the collaboration is the AVO-Colts Sweepstakes, running August 21 through October 5, 2026. Fans can enter for the opportunity to win a custom 2026 Toyota Tacoma, a $2,000 Meijer gift card or a VIP Colts experience.

Three semifinalists will be invited to Lucas Oil Stadium on October 18, when the Colts host the Tennessee Titans, to compete in a special game-day challenge to determine who wins the custom Tacoma.

“We are extremely proud to join the Indianapolis Colts and Meijer in bringing together football, healthy eating and unforgettable fan experiences,” said Xavier Equihua, president and CEO of Avocados from Peru. “Indiana represents a tremendous growth opportunity because consumers have historically seen relatively few avocado promotions. Together, we can make avocados—and especially guacamole—an even bigger part of the Midwest’s football tradition.”

“The Colts are excited to welcome Avocados from Peru to this collaboration alongside our valued partner in Meijer,” said Roger VanDerSnick, chief commercial officer of the Indianapolis Colts. “The promotion combines football, the ultimate superfood and an extraordinary experience for our fans. We look forward to welcoming the three semifinalists to Lucas Oil Stadium and seeing one lucky fan drive away in this unique Colts Toyota Tacoma.”

“As a proud partner of the Indianapolis Colts, we are excited to welcome Avocados from Peru to be a part of the Colts’ highly anticipated season,” said Melissa Conway, Director of Community Partnerships & Giving at Meijer. “Avocados are nutritious, versatile and perfect for game-day gatherings, and this partnership gives us another memorable way to engage with our customers and Colts fans this fall.”

To enter, fans must register at Colts.com/AvoColts and follow @AvosFromPeru and @MeijerStores on Instagram by October 5, 2026. No purchase is necessary. 

Complete eligibility requirements and official Rules are available at Colts.com/AvoColts.

About Avocados From Peru

Avocados From Peru is the promotional brand of the Peruvian Avocado Commission (PAC), a U.S.-based nonprofit organization operating under the USDA Federal Marketing Order program. PAC represents Peruvian avocado growers, exporters and U.S. importers and promotes fresh Hass avocados from Peru throughout the United States during the summer season.

America's Historic 250th Anniversary Maritime Celebration

U.S. Navy Invites Avocados From Peru to Participate in America’s Historic 250th Anniversary Maritime Celebration

U.S. Navy Invites Avocados From Peru to Participate in America’s Historic 250th Anniversary Maritime Celebration

America's Historic 250th Anniversary Maritime Celebration

From left to right: Mario Lanzone, Giuseppe Lanzone, Capt. Vince Libasci, Xavier Equihua, Ambassador Juan Pablo Vegas, Consul General Del Aguila, Admiral David Mazur, Kevin Chafee, Luke Sears

FOR IMMEDIATE RELEASE

Washington, DC, July 7, 2026 — Avocados From Peru was honored to participate in America’s 250th Anniversary Maritime Celebration at the invitation of the U.S. Navy, hosting a Superfood Breakfast aboard the USS Arlington on July 2 as part of the historic International Naval Review 250 in New York Harbor.

America’s Historic 250th Anniversary Maritime Celebration

The breakfast recognized the service and dedication of the men and women of the U.S. armed forces while highlighting the role fresh, nutrient dense foods can play in supporting health, wellness, and sustained energy.

Sailors and honored guests enjoyed a breakfast with avocados and smoothies featuring fresh avocados and blueberries from Peru, showcasing the versatility and nutritional benefits of two of Peru’s premier agricultural exports.

America's Historic 250th Anniversary Maritime Celebration

“This was an extraordinary honor for Avocados From Peru,” said Xavier Equihua, president and CEO of the Peruvian Avocado Commission. “To be invited by the U.S. Navy to participate in the commemoration of America’s 250th anniversary was both a privilege and a meaningful opportunity to recognize the men and women who serve our country. It was especially rewarding to see Peru represented not only through our Superfood Breakfast aboard the USS Arlington, but also by the presence of the B.A.P. UniĂłn, one of the world’s largest and most impressive sailing training ships, during Sail250.”

America's Historic 250th Anniversary Maritime Celebration

The USS Arlington, a San Antonio-class amphibious transport dock, is named in honor of the victims and first responders at the Pentagon following the September 11, 2001 terrorist attacks. During the event, Capt. Vince Libasci, commanding officer of the USS Arlington, welcomed guests aboard and shared the ship’s mission and history. 

America's Historic 250th Anniversary Maritime Celebration

The celebration also highlighted Peru’s participation in Sail250 through the B.A.P. Unión, which joined tall ships and naval vessels from around the world in one of the largest international maritime gatherings ever held in the United States.

Honored guests included Ambassador Juan Pablo Vegas, ChargĂ© d’Affaires of Peru to the United Nations; Oswaldo Del Aguila, Consul General of Peru in New York; Luke Sears, president of LGS Specialty Sales; and Giuseppi and Mario Lanzone, founders of Peruvian Brothers.

The Superfood Breakfast is one of several signature initiatives featured in the Avocados From Peru 2026 summer promotional campaign, which combines retail promotions, sports partnerships, culinary events and strategic media initiatives designed to increase avocado consumption across the United States.

As Peru’s avocado season reaches its peak, Avocados From Peru continues to promote healthy lifestyles by introducing consumers and foodservice professionals to innovative ways to enjoy fresh avocados while creating memorable experiences through partnerships that celebrate community, nutrition and wellness.

About Avocados From Peru
Avocados From Peru is the promotional brand of the Peruvian Avocado Commission, a U.S. non-profit organization operating under the Federal Promotion Program for Hass Avocados and overseen by the U.S. Department of Agriculture. The Commission represents Peruvian avocado growers, exporters and importers and is dedicated to increasing awareness and consumption of fresh Peruvian avocados throughout the United States.

Avocados From Peru and Cincinnati Reds branded pickup truck with team mascots and an avocado mascot outside Great American Ball Park.

Avocados From Peru named the official Avocado & Superfood of the Reds

Cincinnati Reds and Avocados From Peru Launch Ultimate Summer Baseball Sweepstakes Featuring Toyota Tacoma Grand Prize

Avocados From Peru and Cincinnati Reds branded pickup truck with team mascots and an avocado mascot outside Great American Ball Park.

FOR IMMEDIATE RELEASE

CINCINNATI (June 12, 2026) — The Cincinnati Reds and Avocados From Peru (AFP) today announced a new partnership naming Avocados From Peru the Official Avocado and Official Superfood of the Cincinnati Reds.

To celebrate the partnership, the Reds and Avocados From Peru are launching “The Ultimate Sweepstakes of Baseball Season,” giving fans the opportunity to win a variety of prizes throughout the summer, including the grand prize: a custom co-branded 2026 Toyota Tacoma SR wrapped in Reds and Avocados From Peru branding.

The sweepstakes launches June 12 and runs through September 2, 2026. To be eligible, fans must register at Reds.com/AvoReds and follow @avosfromperu on Instagram. Both steps are required for a valid entry.

“As we continue to create unique experiences for our fans, this partnership with Avocados From Peru brings together baseball, community engagement and an exciting summer-long promotion,” said Dave Collins, Reds Vice President of Corporate Partnerships. “We are excited to give fans the opportunity to win a custom Toyota Tacoma while engaging with the Reds throughout the season.”

As part of the promotion, the custom Toyota Tacoma will be displayed at Great American Ball Park throughout the sweepstakes period and will also appear at community events across the Cincinnati region during the summer.

Fans attending games at Great American Ball Park will have opportunities to view the truck, take photos, scan QR codes to enter the sweepstakes and enjoy avocado-inspired menu offerings at select concession locations throughout the ballpark.

“We are thrilled to partner with one of Major League Baseball’s most historic franchises and connect with Reds fans throughout the region,” said Xavier Equihua, President and CEO of the Peruvian Avocado Commission. “This partnership combines healthy eating, community engagement and exciting fan experiences while showcasing the versatility, great taste and nutritional benefits of Avocados From Peru.”

The partnership will also feature a special National Avocado Day celebration on July 31, including the Reds Guacamole Challenge, where local media personalities and community guests will compete by preparing their favorite guacamole recipes before a panel of judges.

Additional sweepstakes prizes include exclusive Reds experiences, batting practice access and game tickets.

For official sweepstakes rules and entry information, visit Reds.com/AvoReds.

About Avocados From Peru

Avocados From Peru is represented by the Peruvian Avocado Commission (PAC), a non-profit organization operating under the Federal Promotion Program for Hass Avocados, with promotional activities under the oversight of the U.S. Department of Agriculture. Avocados From Peru promotes the flavor, quality and excellence of avocados grown in Peru, where orchards thrive between the Andes Mountains and the Pacific Ocean. For more information, visit AvocadosFromPeru.com.

About the Cincinnati Reds

The Cincinnati Reds are baseball’s first professional franchise and play their home games at Great American Ball Park, located on the banks of the Ohio River in downtown Cincinnati. The Reds organization is dedicated to delivering memorable fan experiences, celebrating Cincinnati’s rich baseball history and connecting with communities throughout Reds Country.

Media Contact:

Media Contact:
Michael E. Anderson
Reds Public Relations
manderson@reds.com
513.765.7333