Recent Posts
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- 2024 AVO Tesla Summer Sweepstakes Winner Announced
- Cleveland Browns Partner with Avocados from Peru and Meijer
- Peruâs avocado window has been extending
- Avocados from Peru is this summerâs MVP
Avocados from Peru Teams With Iconic Brands for 2019 Summer Season â Including New York Jets, Michelin Guide, FIFA Womenâs World Cup, and More
/by AFP-adminWashington D.C., May 22, 2019 â Avocados from Peru (AFP) is teaming up this summer with some of the worldâs most iconic brands in food and sports (two of Americaâs favorite pastimes), including the New York Jets, FIFA Womenâs World Cup, and the Michelin Guide, to name a few.
AFP â NYJ Summer Partnership
âWe are honored to be the New York Jets favorite superfood,â said Xavier Equihua, President and CEO of the Peruvian Avocado Commission. âOur fan bases align remarkably well, so the AFP â NYJ partnership is a win-win.â Fans will be able to enjoy complimentary AFP toppings at MetLife Stadium concessions, and even an avocado-themed cooking class at the Jets Cooking School, among other offerings. Topping off the delicious collaboration, AFP and the NYJ will vie for the âlargest bowl of guacamoleâ world record at the NYJ home opener on Sept. 8.
FIFA Womenâs World Cup
AFP also will sponsor FOX Network coverage of the 2019 Womenâs World Cup from June 7 to July 7. Twenty-four teams from around the world have been invited to France to compete in the tournament, a month-long competition that occurs every four years. The U.S. team has participated in every World Cup since the tournament began in 1991, and has won the tournament three times. AFP is an official broadcast sponsor of the FIFA cup and is thrilled to be part of this world-class event.
MLB All-Star and NY Yankees-Red Sox London Games
Major League Baseball is heading to Europe for the first time ever, and AFP will be present when the New York Yankees play the Red Sox on June 29 and 30 for the first time in London. Likewise, AFP will be present when the MLB convenes in Cleveland, Ohio on July 9 for the 2019 edition of the All-Star Game.
World Avocado Cup Regatta
AFP also will serve as a founding member of the first ever World Avocado Cup Regatta taking place in San Diego CA, July 13 and 14. This unique event, created by the World Avocado Organization and the San Diego Yacht Club, will feature a series of races in which each participating avocado-producing country will be represented by a sailboat featuring their respective logos on the sails, spinnaker and crew gear.
Michelin Guide for California 2019
In another first, AFP will serve, along with the World Avocado Organization and California Avocados, as official sponsor of the inaugural edition of the Michelin Guide for California. Published annually, the Michelin Guide is the oldest restaurant reference guide in the world, awarding its coveted âStars”, a highly sought after designation in fine dining, to top restaurants.
The Michelin Guide Star Revelation for California 2019 will be held June 3 in Huntington Beach, at which time the newest Michelin Star awardees will be announced. PAC is honored to be the first agricultural organization invited to be part of this momentous event.
Retail Support and Consumer Advertising
AFP will continue to support retailers with a variety of strategic co-marketing opportunities that can be tailored to their preferred programs. Advertising placements in top tier outlets including Womenâs Health, Menâs Health, Vanity Fair, and Voguewill highlight the health and fitness benefits of Peruvian Avocados. AFPâs logo continues to gain recognition on bus wraps, and in-store merchandising (including bins and ripening bags), fostering further support and excitement around Americaâs favorite summer avocado
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PACâs promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September. For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]
Media Contact:
Xavier Equihua, CEO and President
Peruvian Avocado Commission
(302) 547-3625
[email protected]
Emily Nordee, PR Director
Evans Hardy + Young
[email protected]
(805) 963-5841, ext. 218
Xavier Equihua, President & CEO of the Peruvian Avocado Commission Announces 2019 – 2021 Board of Directors, Officers & Marketing Committee
/by AFP-adminWashington D.C., March 8, 2019 â Xavier Equihua, President and CEO of the Peruvian Avocado Commission, announced the 2019-2021 Board of Directors, Officers and Marketing Committee that will be key in driving growth and creating increased opportunity for the organization. With preparations for the upcoming season well underway, these individuals will help guide efforts that will continue Avocados from Peruâs (AFPâs) ongoing position as an innovator and experiential marketing leader in the industry.
âIt is a pleasure to present our new Board of Directors, Officers and Marketing Committee who share the same passion for AFP as I do,â said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. âTheir collective experience will ensure continued commitment to excellence in the coming seasons.â
The PAC 2019-2021 Board of Directors, Officers and Marketing Committee are the following individuals:
2019-2021 Board of Directors
Producer Director
Mr. Jose Antonio Castro, AGROKASA
Exporter Directors
Mr. Daniel Bustamante, AgrĂcola CerrĂł Prieto
Mr. Enrique Camet, Camet Trading
Mr. Jose Antonio Gomez, Camposol, SA
Mr. Eugenio Oliveira, CPF
Importer Directors
Mr. Giovanni Cavaletto, Index Fresh
Mr. Patrick Cortes, Mission Produce
Mr. Bob Lucy, Del Rey
Mr. Luke Sears, LGS Specialty Sales
2019-2021 OfficersÂ
Mr. Jose Antonio Castro, Chairman
Mr. Jose Antonio Gomez, Vice Chairman
Mr. Luke Sears, Secretary
Mr. Patrick Cortes, Treasurer
Marketing Committee Chairman
Mr. Bob Lucy, Chairman Â
2019-2021 Marketing Committee
The Marketing Committee will be represented by the following companies:
Calavo
Camposol
Del Monte
Del Rey
Incavo
Index Fresh
LGS Specialty Sales
Mission Produce
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PACâs promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]
Media Contact:
Xavier Equihua, President and CEO
Peruvian Avocado Commission
(302) 547-3625
[email protected]
Emily Nordee, PR Director
Evans Hardy + Young
[email protected]
805-963-5841 x 218
Avocados from Peru and World Avocado Organization Celebrate Most Successful 2018 Season with âAvoweenâ Recipes
/by AFP-adminAvocado âAvoweenâ unique inspired recipes and images styled by Fooddeco exclusively for Avocados from Peru & the World Avocado Organization
Washington, D.C. & London, October 23, 2018 âIn celebration of a record breaking 2018 season, Avocados from Peru (AFP) and the World Avocado Organization have partnered with Fooddeco to launch a series of âAvoweenâ images, which will be highlighted in AFPâs digital marketing campaigns throughout the end of the season. AFP has had a long-standing relationship with Collette Dike, founder of Fooddeco, an international food styling firm that specializes in working with Peruvian avocados.
âPeruvian Avocado season is continuing to get longer and longer,â said Xavier Equihua, President & CEO of the Peruvian Avocado Commission. âThis has been our best season yet. Peruvian avocados will be available through October this year and therefore, we want to celebrate and close out an exciting season with this unique and timely collaboration.â
Grab the last of this seasonâs Peruvian avocados in-store and kick-off your Halloween festivities with a Frankenstein Smoothie, Black Widow Smoothie Bowl, Witch Fingers Avocado Toast, or Guacamole Brain Dip with Spooky Crisps.
The full recipes are below:
Frankenstein Smoothie
with dark chocolate âhairâ
Ingredients (for 2 smoothies)
1 avocado (from the refrigerator), flesh from
1 handful of (unsalted) walnuts
100 grams fresh spinach
œ celery stalk
1 tsp. chia seeds
1 tsp. hemp seeds
1 green apple (from the refrigerator)
2 tbsp agave syrup
250 ml almond milk, unsweetened
For the chocolate (hair) rim: 50-gram pure chocolate
Topping (brains): Blueberries
Method
Melt the chocolate au bain-marie. Turn a glass (or jar) upside-down and spoon a generous amount of chocolate along the upper rim of the glass. Rotate the glass until youâve coated the entire rim. Now turn the glass right side up, and the chocolate will run down the sides. Make sure youâre close to the freezer. If the chocolate resembles âFrankensteinâ hair, put the glass in the freezer at once, and leave in there for at least 5 minutes. Repeat with the second glass. Remove the glasses from the freezer â use a small drip of chocolate and use it to glue 2 blueberry âeyesâ to the frozen glass. Repeat with the second glass. Optionally make a stich with the chocolate and a skewer (as seen on photo). Put both glasses back in the freezer for another 5 minutes.
Meanwhile, make the smoothie. Blend all the ingredients in a food processor until smooth. Pour the smoothie into the glasses (or jars), put blueberries on top and add straws. Serve immediately.
Black Widow Smoothie-Bowl
Ingredients (for 2 smoothie bowls)
1 avocado (from the refrigerator), flesh from
1 handful of (unsalted) walnuts
100 gram fresh spinach
œ celery stalk
1 tsp. chia seeds
1 tsp. hemp seeds
1 green apple (from the refrigerator)
2 tbsp. agave syrup
200 ml almond milk, unsweetened (cold)
For the spider web: ± 100 ml coconut yoghurt, granola, blueberries, dried rose petals, lime zest and chia seeds
Necessity: skewer
Method
Blend all the ingredients for the smoothie in a food processor until smooth. Pour the smoothie into small bowls. Use the coconut yoghurt to make the âspider webâ start with a small drip of the yoghurt in the middle of the smoothie bowl and continue with making ± 3 circles around this âdotâ. Use a skewer to draw lines from the middle (inner dot) to the outside of the bowl. The amount of lines depends on the size of the bowl. Make as many lines as you like. Make a spider by putting 1 big (body) and 1 small (head) blueberry in the middle and cut 8 legs out of 2 big blueberries. Place the legs around the body of the spider. Repeat with the second bowl. Decorate your smoothie bowls with the toppings and serve immediately.
Witch Fingers Avocado Toast (12 fingers)
Ingredients
3 big (as long as possible) slices dark brown bread
1 avocado
12 white almonds (to resemble nails)
Paprika or cayenne powder
Salt, pepper, and chili flakes to taste
Method
Toast the bread, remove the crust, and cut out of 2 slices 12 long fingers (1.5 cm wide).
Use the third toast to make the âdirtâ: put the toast in the food processor and mix until it looks like ground earth.
Cut the avocado in half and remove the pit, mash the avocado and season with salt pepper and chili flakes to taste.
Sprinkle the âdirtâ on a nice plate, smear some avocado spread on the fingers. Put some paprika or cayenne powder on top of the finger and put the almond ânailâ on top.
Guacamole Brain Dip with Spooky Crisps
Ingredients
1 small cauliflower
Your favourite guacamole
4 (multi grain) tortilla wraps
2 tbsp Olive oil
Curry powder (could be replaced by paprika powder)
Necessity: Halloween molds (if possible use different Halloween shapes) and baking paper
Method
Remove the leaves from the cauliflower and cut a slice from the top so it can stand upside down. Preheat the oven to 180 degrees Celsius. Cover tortillas on both sides with the olive oil. Make as many spooky Halloween shapes out of the tortilla wraps as possible. Put them on an oven safe plate covered with the baking paper. Sprinkle them with some curry powder. Bake the wrap figures until they are crispy for about 7 minutes (every oven is different). Meanwhile wash the cauliflower. Remove as much of the stem as possible. Prepare your favorite (or use store bought) guacamole and stuff the cauliflower with the guacamole. Serve the tortilla crisps with the cauliflower brain dip!
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PACâs promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. from June through September.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]